I prossimi modelli Maserati

[pennellotref]

Parziale OT.

Imho, prima di parlare di crollo del marchio Maserati, in quanto sotto del 10% a livello globale rispetto all'anno scorso, leggete il seguente articolo che, prendendo spunto dallo stato attuale del marchio Cadillac (in procinto di commercializzare la CT6), descrive la situazione del mercato statunitense per quanto riguarda il segmento delle berline alto di gamma:

Can CT6 Fix Cadillac's Troubled Car Division?

Can CT6 Fix Cadillac’s Troubled Car Division?

By Timothy Cain on November 6, 2015

Forget the SUVs for a moment. Cadillac sold more than 100,000 cars in 2013 with similar totals achieved by the ATS, XTS, and CTS. The market has expanded since then, albeit not nearly as much on the car side of the ledger as in the light-truck portion.

Nevertheless, Cadillac will likely sell fewer than 70,000 cars in calendar year 2015.

Is the upcoming CT6 the answer the Cadillac’s car woes, or just another big Cadillac that will do little more than generate all its showroom activity by stealing sales from the CTS and XTS?

To differentiate the CT6 from the masses, Cadillac has produced a massive machine that doesn’t pack a flagship punch to the wallet. For a luxury automaker with heaps of brand cachet, this could be genius. For Cadillac, which has insisted upon projecting an air of confidence in order for buyers to be convinced that Cadillac belongs in the upper echelon, it’s a confusing turn of events.

Isn’t the CT6 supposed to be a worthy high-end Cadillac?

Then why does it have to be less expensive than a Hyundai Equus?

• 2015 on track to be ATS’s worst full year yet

• CTS sales in 2015 down 69 percent compared with 2005 peak

• XTS avg. monthly sales of 1,800 are down from DTS’s 2500-unit average in 2008

• ELR fell to lowest full-month total yet in September

• Escalade on track for sales to rise to seven-year high

• 2015’s 10-month Escalade ESV total higher than full year totals from previous seven years

• 2015 will be the best year ever for the SRX

Locating the sweet spot in any market can be a ticket for success. Consider the Jeep Grand Cherokee, which treads ground from the affordable realm to the luxury arena, all the while offering genuine off-road skills and just enough panache to be deemed appropriate in any neighborhood. The flagship Jeep built a name for itself and as a result, though very much a round peg that doesn’t fit into the industry’s square hole norm, the Grand Cherokee thrives. There are other examples of niche-finding successes, such as the Subaru Outback and Kia Soul. So too are there failed examples: Mercedes-Benz R-Class, Honda CR-Z and Lincoln Mark LT.

But we need only look back to prior generations of the CTS to see that Cadillac can succeed when their car is the size of the 5-Series but leaves dealers because it’s priced like a 3-Series. Cadillac averaged 58,000 annual CTS sales between 2004 and 2008; 50,000 annual CTS sales between 2010 and 2012. Having moved the CTS upmarket and restricted it to just one bodystyle, Cadillac will not likely sell 20,000 copies of the car this year.

The CTS’s failure to capture the attention of most “midsize” luxury car buyers isn’t only the fault of Cadillac’s positioning. Nor is the degree to which the car’s overt athleticism offends traditional Cadillac buyers worthy of all blame. The market has veered away from like-minded cars, as well. While CTS volume is down 39 percent in 2015’s first ten months, BMW 5-Series sales fell 17 percent and the Mercedes-Benz E-Class plunged 29 percent. At Cadillac, SRX volume has risen 25 percent this year. BMW X5 sales are up 23 percent. Combined sales of the Mercedes-Benz M-Class and its GLE successor are up 15 percent.

The CTS is by no means the only fading Cadillac car, however. ATS volume is down 15 percent this year, a loss of 3,776 units over the course of ten months. The XTS has suffered from an 11 percent drop. The Volt-related ELR, hardly consequential because of its extreme rarity, is down 21 percent.

This can’t all be laid at the feet of a slowing car market. Cadillac’s car volume is down 23 percent this year, yet total industry-wide car sales dipped by less than two percent in the first ten months of 2015.

If the CT6 is going to pull off the stunt achieved by prior generations of CTS, it won’t simply be a 7-Series-size-for-5-Series-price achievement. It will be a 7-Series-size-for-Cadillac-CTS-price accomplishment.

The CT6 and CTS – oh, how sales personnel are going to love getting that straight in conversations with customers – are genuinely priced on top of one another. As

Mark Stevenson pointed out already, a $210 difference between CT6s and CTSs with the same powertrain is just another reason to not buy a CTS.

Regardless of the CT6’s eventual outcome, we may be placing too much emphasis on the success and failure of Cadillac’s high-end cars. If Cadillac is going to generate greater passenger car volume, they’ll do so with the successor to the ATS. The current ATS sells just once for every 5.5 3-Series’ and 4-Series’ sold by BMW USA.

Furthermore, one could argue that any emphasis on Cadillac’s car division is little more than rendering a verdict on that which has already passed us by. Cadillac is far more of an SUV brand than a car brand now. The SRX, America’s second-best-selling premium brand SUV/crossover, accounts for four out of every ten Cadillacs sold so far this year in the United States. The Escalade and Escalade ESV combine to outsell each of Cadillac’s cars. United, the SRX and Escalade family generate 60 percent of Cadillac’s U.S. volume. Utility vehicle volume at Cadillac is up 23 percent this year and jumped 59 percent during the month of October, year-over-year improvements of 16,122 and 3,388 units, respectively.

The CT6 could surprise us all by becoming a big league hit. If the CT6 does so, it will by no means be a return to 2003, when Cadillac sold 6,900 DeVilles per month. Indeed, if the CT6 does so, it will be at the expense of its Cadillac car siblings.

But that’s unlikely. Instead, Cadillac will rely on the SRX’s successor, the XT5, to be its next big hit. Meanwhile, GM investors will hope that any potential XT3 and XT1 will do for Cadillac what vehicles like the X1, X3, Q3, Q5, GLA, and GLK have done for Cadillac’s German rivals.

Cadillac most recently sold more than 200,000 vehicles in the U.S. in 2007. 2013 volume climbed to a six-year high but was still down 22 percent compared with 2005. Cadillac sales then slid six percent in 2014. Cadillac’s U.S. volume is flat in 2015, on track to fall 65,000 sales shy of 2005’s total.

Keeping your eyes peeled for a resurgent wreathed crest? Don’t expect the CT6 to be the cause of such a resurgence.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

A questo punto, considerate che Maserati al momento ha una gamma composta da due berline e due sportive a fine ciclo; quindi trattasi di marchio che può contare su un traffico-dealer nettamente inferiore rispetto alla concorrenza in quanto totalmente privo di ciò che al momento si vende, ossia i SUV/CUV. Non mi stupirei se a medio termine il marchio modenese valutasse l'introduzione di un altro SUV, come peraltro anticipato dallo stesso Wester, mostratosi possibilista in merito all'introduzione di un altro "bestione" da posizionare sopra il Levante .

Modificato 8 Novembre 2015 da pennellotref

[justjames]

Grand Wagoneer in salsa Maserati? (IMHO, spero che pure questo venga fatto in Italia...).

[T a u r u s]

Wester non ha mai accennato un altro SUV, la Levante ha una lunghezza più o meno come quella della futura Grand Wagoneer.

[pennellotref]

Grand Wagoneer in salsa Maserati? (IMHO, spero che pure questo venga fatto in Italia...).

Una cosa del genere.........Imho siamo arrivati al punto che per ogni berlina in gamma ci vuole un SUV che preservi e se possibile migliori l'equilibrio economico del marchio qualsiasi esso sia

- - - - - - - - - - AGGIUNTA al messaggio già esistente - - - - - - - - - -

Wester non ha mai accennato un altro SUV, la Levante ha una lunghezza più o meno come quella della futura Grand Wagoneer.

No, l'ha accennato in una intervista letta da me di circa 6/7 mesi fa rilasciata ad una rivista credo nord americana; non ricordo quale con certezza. Se vuoi provo a cercare....

- - - - - - - - - - AGGIUNTA al messaggio già esistente - - - - - - - - - -

Ho detto una scemenza....... L'intervista è molto più recente.

Motortrend, 24/7/2015:

http://blogs.motortrend.com/1507_maserati_alfa_romeo_ceo_talks_future_cars_powertrains.html

MT: In the opposite direction, you have a luxury SUV coming out, and the segment's hot. Could it be your best-seller?

HW: Yes, I think so. It should be based on the figures. The global luxury car market this year should be in the range of 1 to 1.5 million globally. The SUVs are the most important portion of this, in the range of 50 percent, predominantly in the two biggest markets: the U.S. and China. In our plans and our dreams, the Levante would, should, could go slightly beyond the Ghibli.

MT: Given that, do you see the need for another SUV in the lineup?

HW: One is enough for the time being. And if — just to be clear because of what we talked about earlier — if anything — but I repeat, no plans, but just for clarification — it would be beyond, not below [Levante].

[__P]

Più grande di Levante???

[pennellotref]

Più grande di Levante???

Magari un "bambinello" delle dimensioni di una 4P....

[__P]

Magari un "bambinello" delle dimensioni di una 4P....

Boh... Se vogliono far numeri al limite qualcosa di più piccolo e "sportivo"... Imho

[dalfer]

Ho sempre pensato che il Suv di categoria "Quattroporte" potrebbe essere il "Cinqueporte", nome registrato da Maserati qualche tempo fa...

http://www.alvolante.it/categoria/maserati_cinqueporte

Modificato 8 Novembre 2015 da dalfer
aggiunto link

[jacksparrow.82]

Boh... Se vogliono far numeri al limite qualcosa di più piccolo e "sportivo"... Imho

[AndreaB]

Boh... Se vogliono far numeri al limite qualcosa di più piccolo e "sportivo"... Imho