[Mazda] Intervista a Ikuo Maeda, Chef Designer

[Touareg 2.5]

Mazda will show off its first 'post-Nagare' concept car in autumn 2010 – providing a glimpse into the future design strategy under the new styling boss.

Nagare has been the design mantra at Mazda since the series of concepts kicked off in 2006 with the eponymous show car, each influenced by flowing waves and patterns from nature. But since the departure of design chief Laurens van den Acker, who defected to Renault, the Japanese company is looking for a fresh direction, CAR understands.

So when will we see the new Mazda design concept?

At a design forum held in Europe in September 2010. We're not clear yet what sort of vehicle the concept car will be, but it will be shown at the Paris motor show the following month too.

CAR understands that the new concept car, designed under the tutelage of new design chief Ikuo Maeda (pictured with an earlier show car), will set the template for future production Mazdas. The emphasis will be on lighter, elegant cars – with high quality espoused through the design inside and out.

The old-school Nagare vision will influence the new Mazda 5 people carrier arriving in showrooms in autumn 2010, but we expect future production Mazdas to water down the strange flowing lines that distinguish the flanks of this mid-sized MPV. Senior executives admit that Nagare worked well on dramatic show cars but less well on fussy bread-and-butter road cars.

carmagazine

Quindi niente più onde .. l'unica a cui non dovevano applicarle era la Mazda 5.. e gliele han messe

[Matteo B.]

aspettiamo di vedere il prototipo

Nico, hai il link all'intervista? non la trovo.....

[Touareg 2.5]

Mazda's new design strategy revealed in autumn 2010 | Automotive & Motoring News | Car Magazine Online

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