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Jaguar XE - Prj. X760 (Riassunto Aggiornato Pag.1 - Spy 6,12)


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A smaller saloon to rival the BMW 3-series is a bigger priority atJaguar than developing a crossover, global brand director Adrian Hallmark has hinted."Even though the SUV market is growing, the saloon market is still twice the size, especially in the US," said Hallmark. "A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that.

"You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."

Hallmark also pointed out the "successful strategy" the likes of BMW, Audiand Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. "You have got to be flexible in that segment," he added.

autocar.co.uk

Prossimo modello ad arrivare ;) .

 News al 02/12/2015: Mazda 2.

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  • 1 mese fa...
La futura berlina media di Jaguar sarà caratterizzata da un peso contenuto e da un design particolare e distintivo. Gli inglesi hanno infatti intenzione di proporre una vettura estremamente appetibile per i clienti dei marchi premium tedeschi, creando una tre volumi dal look accattivante e dalle ottime prestazioni. La rivale dell’Audi A4, della BMW Serie 3 e della Mercedes Classe C, sarà un’auto estremamente importante per il Gruppo Jaguar-Land Rover, che ha in programma un’ampliamento della gamma ed una progressiva crescita delle vendite nei vari segmenti di mercato.

Jaguar intende fare largo uso dell’alluminio e di altre leghe leggere per la futura berlina: grazie al peso ridotto, si potranno utilizzare dei motori a quattro cilindri che permetteranno buone prestazioni unite ad economia di marcia ed a basse emissioni. La nuova sedan del Giaguaro dovrebbe inoltre basarsi sul pianale PLA in alluminio, il Premium Lightweight Architecture, sul quale è basata anche la nuova Range Rover. Sembra inoltre che l’erede della Jaguar X-Type utilizzerà svariati particolari delle sorelle maggiori Jaguar XF e Jaguar XJ, così da ottenere una qualità ed un lusso elevati, seppur mantenendo bassi i prezzi di produzione grazie alla condivisione dei vari modelli.

Viste le potenzialità di questo modello, Jaguar potrebbe poi decidere di ampliare la gamma delle carrozzerie della futura Segmento D inglese. Potrebbero infatti arrivare, nei prossimi anni, anche una Station Wagon, come per la Jaguar X-Type, una Coupé, una Cabriolet ed anche un Crossover. Proprio il Crossover potrebbe rivelarsi molto interessante, anche se Jaguar sicuramente non ha fretta di lanciare una vettura del genere vista la presenza di svariati Suv all’interno del gruppo: c’è però da dire che attualmente Land Rover non propone veri e propri Crossover, lasciando spazio ad un’ipotetica Jaguar fuoristrada.

My cars...

Autobianchi Y10 1.1 i.e. (1992) - Fiat Bravo 1.4 T-Jet Emotion (2008) - Fiat 500 1.2 Lounge (2017) - Alfa Romeo Mito 1.4 TB GPL Super (2017)

 

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Jaguar is close to giving the go-ahead to a range of compact and lightweight rear-drive models that will spearhead a significant sales expansion for the brand.

However, the new line won’t be an obvious rival for established premium cars such as the BMW 3-series and Audi A4, according to senior sources. It will attempt to outpoint the German opposition by emphasising its lightweight aluminium construction and cutting-edge, super-frugal four-cylinder engines.

The global market for compact premium cars of all body styles is heading for two million units annually, and Jaguar bosses have decided to chase serious volume by competing in this still-growing segment. The British maker has sales of less than 60,000 units globally and is still an automotive minnow. It needs to more than double its output in the medium term to secure its future alongside sister company Land Rover.

The junior model range will be based on a new set of components that will also be scaleable enough to be used for the next-generation XF and XJ models. This will allow the company eventually to produce “90 per cent” of all production from one common components set, according to Adrian Hallmark, Jaguar’s global brand director.

Building all three model ranges on the same highly scaleable Premium Lightweight Architecture (PLA) aluminium platform — which made its debut under the MK4 Range Rover — will allow Jaguar to drive into sustainable profitability by running its Castle Bromwich plant at full capacity.

Although targeting the 3-series would be an expected move for the new small Jaguar, Hallmark said the company wouldn’t be taking the most obvious route.

“The 3-series is an easy simile for where we could go, but it’s not the only gig in town,” he said. “All the cars are good in that segment. All have the blend of performance and efficiency, as well as very sophisticated equipment.

“It took Audi 20 years to build up to where it is. For us to come in and go to the top of the league is impossible, so we have to find ways of expanding our business profitably and we’re well developed in that process. We are undergoing creative analysis of competitors and consumers.”

Hallmark pointed out that the competitiveness of this premium sector made the move very difficult.

“Trying to find a gap to exploit is a real challenge,” he said. “Nobody is waiting for another competitor to enter a segment. For us to enter… we have to have a winning proposition. It has to have a twist, something relevant to the consumer. But the Jaguar brand should define everything.”

He also hinted that the new model would expand into a full line-up of body styles. “All makers in that segment have a successful strategy of different versions: coupés, cabrios, estates, engines. You have to be flexible in that segment.”

The decision to forge ahead with the compact saloon means the proposed new Jaguar crossover has been put on the back burner.

“Even though the SUV market is growing, the saloon market is still twice the size, especially in the US,” said Hallmark. “A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we’re not in a rush to add to that. You might not make as much profit on a saloon as an SUV, but you don’t expect the likes of Audi to stop making the A4.”

Hallmark also said that although the PLA can be spun into a front-wheel drive format, Jaguar did not have a front-drive car planned. “But there’s no reason why not in the future, as it’s totally scaleable and flexible,” he said.

Ian Callum, Jaguar’s design chief, gave further clues about why Jaguar is zeroing in on a big-selling compact saloon. “The world is downsizing in many areas,” he said. “I think downsizing can only go so far. Then it comes down to the efficiency of the vehicle. Mass, rather than size, is something we have a big lead on with our aluminium construction. Downsizing is not off our radar and we have to take it seriously. But we’ve got the head start on mass.

“I think Jaguar has to do something different. The challenge is to do this across a whole range of vehicles. Some our rivals have four-door coupés, which we’d love to see. The Mercedes CLA could be a template for a smaller Jaguar, but that’s not what we’d do.

“A Jaguar needs to work as a Jaguar, with a set of components to match our mould,” Callum said. “Jaguars have a rational, pragmatic set of values. They are styled a bit differently but need to be conventional enough to be usable. It’s Jaguar’s turn [after Land Rover] to grow next. We will grow and could become formidable if all goes well and we get the planning done properly.”

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  • 1 mese fa...
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LLN

Finalmente ecco il primo e spaventoso muletto per la futura Jag di segmento D(che, si sa mai, ricordo essere semplicemente provvisorio e creato per testare la meccanica della futura vettura :lol:).

Modificato da Touareg 2.5

 News al 02/12/2015: Mazda 2.

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