BMW i [Nuovo Sub-Brand]

[Touareg 2.5]

Press Release :

NEW BMW SUB-BRAND: BMW i

* BMW i stands for sustainable vehicles and mobility solutions

* Two models available from launch: BMW i3 and BMW i8

* Mobility services complement core business

* BMW i Ventures holding company founded

Munich.The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. "BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility.

It's a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric." said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.

In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.

"BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability", explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group's response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.

Revolutionary vehicle concepts

"With BMW i, we are building on the success and strength of our core brand," emphasised Robertson. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group's first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP). "Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power," explains Klaus Draeger, BMW Board member responsible for development.

BMW i8 to be built in Leipzig

Like the BMW i3, the BMW i8 will also be manufactured at BMW's Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.

A range of vehicle-independent services

An additional range of mobility services – which can also be used independently of the cars – will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company's brands.

"Mobility requirements are changing in rapidly expanding megacities," adds Ian Robertson. "Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We'll also grow our car-related premium mobility services. What's truly groundbreaking is that we'll begin offering car-independent premium mobility services. BMW i aims to provide customised mobility solutions across a seamless network of premium products and premium services." The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.

In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.

New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, "I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course."

autoblog.com

Articolo in italiano :

Si chiama semplicemente "BMW i" il nuovo brand presentato oggi al BMW Welt di Monaco di Baviera. E' il marchio che distinguerà d'ora in avanti tutte le vetture a basso impatto ambientale di BMW ed è la concretizzazione del "Project i" avviato nel 2007 con la MINI E. Quella "i" però non sta per Isetta, come si era finora ipotizzato, quanto per "innovazione" e dunque non ci sono in programma microcar nel futuro della Casa teedsca, ma due modelli tutto sommato convenzionali: una compatta ed una coupésportiva che saranno lanciate parallelamente nel 2013.

BMW i3 e i8

Di questi due modelli BMW però ha mostrato solo bozzetti e rendering, spiegando che la BMW i3 sarà una city car di dimensioni compatte che è la realizzazione di quella vettura ecologica e cittadina finora chiamata Megacity Vehicle, mentre la BMW i8 sarà una coupé sportiva ibrida-plugin ispirata al concept BMW Vision EfficientDynamics presentato al Salone di Francoforte del 2009. Della i3 non sono state diramate specifiche, tranne il fatto che sarà una "full electric", menrte se la i8 dovesse confermare la scheda tecnica della concept, dovrebbe essere spinta da un 3 cilindri turbodiesel da 1.5 litri abbinato a due motori elettrici per ogni asse, per una potenza complessiva di 328 CV e consumi contenuti in 3,76 litri di gasolio ogni 100 km. Ad accomunare tutte le BMW i sarà poi l'architettura del telaio, denominata LifeDrive Concept: è costituita da un pianale-chassis in alluminio che ospita batterie e motore sul quale viene montata una carrozzeria in fibra di carbonio. BMW i3 ed i8 verranno costruite a Lipsia ed in futuro saranno affiancate da altre "i", che probabilmente si chiameranno i1, i5 e i7 secondo la classica nomenclatura BMW.

NATA A NEW YORK

"BMW i" non è però solo un brand, ma una vera e propria venture capital company creata con un investimento iniziale di 100 milioni di dollari USA che ha sede a New York City: la BMW i Ventures. L'assetto societario consentirà alla BMW i di "operare con la rapidità di una start-up", ha dichiarato alla conferenza stampa di presentazione Ian Robertson, che ha annunciato la prima partnership con MyCityWay, marchio di una app per smartphone che consentirà ai possessori delle "i" di ricevere informazioni in tempo reale su viabilità, disponibilità di parcheggi e di stazioni di ricarica.

Finalmente han trovato il modo per rifilare il concept vision di qualche salone fa .

Non sapevo dove postarlo ..

Modificato 21 Febbraio 2011 da Touareg 2.5

[Autodelta85]

Han pagato i diritti intellettuali ad Intel ?

[Touareg 2.5]

Han pagato i diritti intellettuali ad Intel ?

E fu così che le BMW i si accesero con tal suono :

http://www.youtube.com/watch?v=QRLyMjvug1M

[MotorPassion]

Beh il blu lo hanno scelto perché fa tecnologico ed ecologista :mrgreen: .

Comunque per questo tipo di auto ibride - elettriche - plugin - ... il blu ed il bianco sono un tema ricorrente (a volte anche il verde) vedi per esempio Toyota/Lexus.

[Felis]

Beh il blu lo hanno scelto perché fa tecnologico ed ecologista .

Comunque per questo tipo di auto ibride - elettriche - plugin - ... il blu ed il bianco sono un tema ricorrente (a volte anche il verde) vedi per esempio Toyota/Lexus.

Modificato 21 Febbraio 2011 da Felis

[crabble]

Speriamo che non nascano fallate come gli ultimi processori di Intel

[marcopolo]

:mrgreen:Puntata di TOP GEAR del 22 novembre 2009 (tempi non sospetti) :mrgreen:

Top Gear 14X02

Tra i minuti 44:11 e 44:42; si discute sul nome da dare alla macchina elettrica.

8-)Jeremy Clarkson:"The other thing we got to have is the letter i, because if you put the little i, not the capital I, the little i with a dot on it, it tells to everyone who sees it that it's eco, and that's ok. It does because eco-mental is stupid". :lol:

Traduzione(approssimativa):

"L'altra cosa che dobbiamo mettere (nel nome) è la lettera i perchè, se ci metti la i minuscola, non la I maiuscola, la i minuscola il puntino sopra, questa dirà a tutti quelli che la vedono che l'auto è ecologica...."