Rimandato il ritorno di Alfa negli USA? [Notizia Smentita]

[wilderness]

Ci risiamo...pare che, tra le altre cose, Marchionne non sia soddisfatto di Giulia a livello di stile e di dettagli di produzione...almeno sei mesi di ritardo per Giulia e sbarco in USA...parrebbe confermato C-SUV per fine 2012...

Alfa’s N. America return pushed to 2013

Crucial Giulia’s delay weakens European lineup

TURIN -- Alfa Romeo’s return to North America has been delayed at least a half year partly because Fiat-Chrysler CEO Sergio Marchionne is not satisfied with the design of the cars that will lead the brand’s comeback in the crucial market, people with direct knowledge of the matter told Automotive News Europe. The delay also is a serious blow to Alfa in Europe because without the Giulia mid-sized sedan and station wagon the automaker will have one of the weakest premium brand lineups in Europe. Alfa parent Fiat S.p.A. has pushed back the arrival of the Giulia models to mid-2013 from late 2012, the sources said. They blamed the delay on manufacturing and styling issues with the cars, adding that Marchionne was not pleased with proposals he has seen from Alfa’s creative team in Turin. A Fiat spokesman declined to comment when asked about the delay. Another factor slowing the Giulia's launch, the sources said, is that Marchionne is not happy with the design proposals he’s seen from Chrysler’s U.S.-based stylists in Auburn Hills, Michigan, for the Giulia’s two siblings, the replacements for the Chrysler 200 and Dodge Avenger, which are due in 2013. The timing of the three mid-sized models is linked because they will share a platform, powertrains and major subsystems. Fiat owns 25 percent of Chrysler Group and is working to integrate the Italian and U.S. automakers. With the Giulia stalled, the next all-new Alfa that European dealers will get is a compact SUV, which Fiat will start building at the end of next year in at Mirafiori plant in Turin. Code-named C-SUV, the model will be based on the replacement for the Jeep Compass/Patriot, which also will be produced in Mirafiori both for Europe and North America. Until the SUV arrives in late 2012 to early 2013, Alfa will have just three model lines to sell, the MiTo, Giulietta and 159. Even struggling Saab, with two sedans (the 9-3 and 9-5) and two SUVs (the 9-4X and 9-7X,), has a broader lineup than Alfa. By comparison, Europe's best selling premium brand, Audi, offers 11 model lines. Because of its broader product lineup and more global reach, Audi reported worldwide March sales of 125,700 cars and SUVs. That is 11 percent more than Alfa’s total global sales for all of 2010. A reason that Alfa’s portfolio is so depleted is because at the end of last year it stopped making the four-seat GT coupe, 2+2 Brera coupe and the two-seat Spider roadster. The earliest any of those will be replaced is 2013. Weak lineup, big losses Philippe Houchois, head of European auto research at UBS in London, said Alfa has suffered from a lack of new products before. This has contributed to the automaker’s huge operating losses, which Houchois estimates equaled 15 percent to 20 percent of the Alfa’s annual revenues -- or about 300 million to 500 million euros a year -- in the mid-2000s. He believes Alfa’s loses are now equal to about 10 percent of revenues – about 200 million euros – a year because its younger lineup includes the 1-year-old Giulietta and the 3-year-old MiTo. Fiat does not release financial results by brand and declined to comment on the accuracy of Houchois’ estimates. Houchois said that the only way Alfa will make money in the future is if Fiat and Chrysler continue to increase their parts sharing, which will create more economies of scale. Despite its small lineup, Alfa aims to boost its 2011 sales to 170,000 from 112,000 last year. Alfa expects to sell 100,000 units of the Giulietta compact, 60,000 MiTo subcompacts and 10,000 159 mid-sized cars this year. Where will the Giulia be built? It remains unclear where the Giulia will be built. In a presentation to bond holders held on March 29, Marchionne showed a slide that said the Giulia sedan and wagon, which will replace the 159 sedan and Sportwagon, would be made in the United States starting in 2013. A year ago that slide, which was part of Fiat Group’s presentation of its five-year strategic plan, showed the Giulia models being built in Italy and debuting in North America in late 2012 as part of the brand’s return there. The Fiat spokesman now says the company still needs to decide where the make the Giulia. In December 2010, Marchionne said "I wouldn't be surprised to see an Alfa" come off the line at Chrysler's plant in Sterling Heights, Michigan. Sterling Heights, which was once scheduled for closure at the end of 2012, makes the 200 and Avenger. Alfa Romeo pulled out of the U.S. market in 1995 and has been mulling a return since 2000. The sporty brand failed to meet Marchionne’s global sales target of 300,000 by 2010. Alfa’s new target is even tougher – 500,000 sales by 2014 – including 85,000 units a year in North America. Bernstein Research analyst Max Warburton doubts that Alfa will be able to achieve its sales goal. "The Alfa plan looks more and more overambitious by the day,” he said in an e-mail reply to questions. “With just the Mito and Giulietta in the next few years, there's probably not a robust enough platform of customers and dealers to power up to 500,000 units. Conquest sales in Europe and the U.S. will need to be massive to hit the target.” Other issues that Warburton sees are the massive product development costs that Alfa faces to expand its model range and the high price it will have to pay to build a U.S. dealer network. “Entering a new market means losing money for some years,” he replied. “And we all know conquest sales even in existing markets like Europe are horrendously expensive to achieve."

http://europe.autonews.com/apps/pbcs.dll/article?AID=/20110410/ANE/110409883/1193

La Smentita - 10:54 - 11 APR 2011

FIAT: MARCHIONNE, ALFA IN USA NEL 2012; PRESTO 30% IN CRYSLER

(AGI) Torino - Il lancio dell'Alfa Romeo negli Stati Uniti non slittera' nel 2013, ma resta confermato per il 2012. L'ad di Fiat Sergio Marchionne, a Balocco, ha cosi' smentito ai giornalisti che il lancio slittera' al 2013. "A giorni" Fiat salira' dal 25 al 30% in Chrysler. Lo ha affermato l'ad del Lingotto. Per la ricerca di un partner in Russia, invece, "i tempi si sono allungati": si decidera' "a maggio".

fonte: AGI News On - FIAT: MARCHIONNE, ALFA IN USA NEL 2012; PRESTO 30% IN CRYSLERfonte: AGI News On - FIAT: MARCHIONNE, ALFA IN USA NEL 2012; PRESTO 30% IN CRYSLER

Direi che possiamo chiudere questo topic, e di Giulia si parla in quello specifico

[...] Lo ha affermato Sergio Marchionne, amministratore delegato di Fiat, arrivando a Balocco (Vercelli) per la presentazione della Jeep. [...]

A Brampton vengono montate la Chrysler 300 e i Charger e Challenger di Dodge, mentre Toluca produce il Dodge Journey e la Fiat 500 (ma le parti di cui si teme carenza non vanno nella utilitaria italiana). A proposito, invece, del lancio dell'Alfa Romeo negli Stati Uniti "non è vero", ha detto l'Ad, che slitterà al 2013, resta confermato al 2012. [...]

A giorni Fiat salir in Chrysler, tempi pi lunghi per la Russia - Prezzi - Report - Grafici - Milano Finanza Interactive Edition

Modificato 11 Aprile 2011 da J-Gian

[Martin Venator]

Strano! Senza prodotto (weak lineup) le cose vanno male e si perde immagine...

[Motron]

Bene (anzi male )

[wilderness]

Bene (anzi male )

Infatti...hanno imboccato una buona strada per chiudere la baracca. Fra due anni la gente manco si ricorda che cosa sia Alfa Romeo...

Modificato 10 Aprile 2011 da wilderness

[Uomo dell'Ovest]

Beh non vedo perchè disperarsi più di tanto... alla fine era una cosa da preventivare. Mi sarei stupito di più se le date fossero state rispettate

[wilderness]

Beh non vedo perchè disperarsi più di tanto... alla fine era una cosa da preventivare. Mi sarei stupito di più se le date fossero state rispettate

Infatti i concessionari Alfa si sono attrezzati già da un po', vendendo Pande, Punto e Kia accanto alle 159 km0...

[gigione1]

Quindi, davvero, devono ancora cominciare tutto e la giulia è al massimo nei sogni dei progettisti...E poi parlano dei "commenti ingenerosi degli azionisti"..devono ancora cominciare, senza un preciso piano industriale, con la prospettiva di alfa come gemelle di dodge-chrysler e con vw alle porte pronta a spendere soldoni per portarsi a casa un cadavere sempre in perdita...

Modificato 10 Aprile 2011 da gigione1

[Edolo]

Marchionne dovrebbe farsi un giro a Piedimonte SG, a vedere che si lavora e si vende coi prodotti nuovi e all'altezza della concorrenza, non con le rimanenze di magazzino. È impressionante la percentuale delle Giulietta sulla linea di montaggio in mezzo alle varie Bravo e Delta.

[PeppeM]

Beh non vedo perchè disperarsi più di tanto... alla fine era una cosa da preventivare. Mi sarei stupito di più se le date fossero state rispettate

Conoscendo il Gruppozzo, è così...

IMHO, è meglio ritardare l'arrivo, ma entrare negli USA dando una buona impressione, piuttosto che arrivare prima e fare la figura di cenerentola...

[owluca]

:shock:ma come :pen:per la giulia non era gia' tutto deciso ?

in ogni caso faccio notare che sono solo "sources" attendibili come tutte le altre precedenti "fonti"

p.s. ricordo che il topic e' qui: http://www.autopareri.com/forum/rumors-spies/45739-alfa-romeo-giulia-notizie-riassunto-pag-1-a-93.html dove ho quotato il messaggio di Wilderness

Modificato 10 Aprile 2011 da owluca