2011 U.S. Sales Satisfaction Index (SSI) Study

[crabble]

Lexus non perde un colpo Non soffre affatto dei problemi di immagine di Toyota e salta in cima (a discaito di Jaguar), sempre secondi e terzi Cadillac e Mercedes. Mentre tra i generalisti gran salto avanti di VW

J.D. Power and Associates Reports:

Customer Satisfaction with the New-Vehicle Sales Experience Improves Significantly from 2010, Despite Lengthier Sales Process

Lexus Ranks Highest among Luxury Brands; MINI Ranks Highest among Mass Market Brands for a Second Consecutive Year

.jdpower.com http://businesscenter.jdpower.com/JDPAContent/CorpComm/News/content/Releases/pdf/2011199-ssis.pdf

(questa era lo stessa ricerca nel 2010 per raffronto: http://businesscenter.jdpower.com/JDPAContent/CorpComm/News/content/Releases/pdf/2010219-ssis.pdf )