Lamborghini Urus (Spy)

[4200blu]

13 minuti fa, T a u r u s dice:

Dunque, Ferrari e Aston Martin fanno CUV con telaio derivato da sportive, e non da Audi A4 come Lamborghini,Bentley e Porsche. 

Nonostante rimane un cassone sempre un cassone.

[T a u r u s]

2 ore fa, lukka1982 dice:

In Ferrari è ovvio che non faranno un altro una crossover su base Giorgio, ma hanno una nuova piattaforma modulare in alluminio che potrebbe fare da base a qualsiasi cosa ritengano possa rappresentare una Ferrari crossover.

Ma è anche altrettanto vero che quella piattaforma sarà condivisa con Maserati e Alfa Romeo.

 

In casa Aston invece la loro SUV dovrebbe essere con brand Lagonda su meccanica GLS.

 

 

Magari fosse la Urus su base Giorgio, e' il migliore telaio TP/TI di produzione di massa, migliore di MSB Porsche.

Le strutture space frame come quelle usate da Ferrari e Aston non sono pianali tradizionali, anche Lamborghini volendo avrebbe potuto fare una scelta simile e non derivare la sua SUV da MLB Evo cioè il pianale di Audi A4...

No, Aston Martin ha dichiarato più volte che DBX avrà una struttura simile a quella delle sportive AM DB11 e Vantage(nuova), quelle della derivazione Mercedes erano speculazioni giornalistiche. 

Comunque se lo fa Aston Martin seppure con la motorizzazione di derivazione AMG(come Lamborghini con la motorizzazione Audi Sport/Porsche) che prima di DB11 era in perdita, l'avrebbe potuto fare anche Lamborghini, Lamborghini aveva anche la possibilità volendo di derivare il suo SUV da MSB Porsche come ha fatto Alfa con Stelvio oppure Maserati con Levante, ma no preferiscono usare un' architettura generica come la MLB-Evo Audi per avere margini più elevati su una vettura di Lusso. 

 

5 minuti fa, 4200blu dice:

Nonostante rimane un cassone sempre un cassone.

 

Mah, il target Ferrari per F16X e' avere un peso non dissimile a quello di GTC4Lusso, un peso in ordine di marcia inferiore a 2000 kg, con motorizzazione V8 + HyKers con potenza complessiva di oltre 750cv. 

p.s. GTC4Lusso pesa 1920 kg in ordine di marcia 

[4200blu]

Suv/Sav/Cuv ipermotorizzate- roba completamente senza senso per sceicchi, mafiosi e protettori

[ISO-8707]

2 ore fa, poliziottesco dice:

Il plant dove li faranno è St Athan in Galles, che per ora consiste semplicemente in due hangar vuoti...

 

Aspettano (così come tutto il resto dell'industria) notizie da Downing Street... 

Modificato 26 Novembre 2017 da ISO-8707

[poliziottesco]

PS - mi correggo, la vettura il cui nome comincia per C dovrebbe essere la berlina 4 porte...

[mjdj147]

On 22/11/2017 at 21:36, J-Gian dice:

Imho non era tanto elegante nemmeno quella...

 

Comunque sarebbe stato impossibile far entrare la meccanica prevista dentro al concept, perciò tutto il muso è stato alzato.

Visto e considerato il marchio che porta e il prezzo a cui sarà venduta dovevano fare di tutto per renderla quanto più simile al concept........

[ISO-8707]

44 minuti fa, mjdj147 dice:

Visto e considerato il marchio che porta e il prezzo a cui sarà venduta dovevano fare di tutto per renderla quanto più simile al concept........

 

Visto il target di riferimento direi di no.

 

Intervista di Domenicali di un anno e mezzo fa.

Cita

Lamborghini Pivots to Target Women and Families

With new leadership and an SUV on the way, the supercar maker is eyeing a segment in which it has traditionally been weak.
 
Forget what you know about raging bulls.

Lamborghini wants to show you a softer side of Italian supercars.

So says Chief Executive Officer Stefano Domenicali, who moved to the company's top spot in March. Since then, he’s been calling for a change in tone at the Volkswagen Group-owned house. Where the sharp-edged V12 and V10 aggression of the Murcielago, Gallardo, and Aventador reigned supreme for years, Domenicali said, buyers can expect to see something different in the next few years.

“A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle,” he said.

Urus Is Key

Domenicali’s image efforts hinge on the new Urus SUV, due out by 2018. He said the vehicle will double the company's annual global output but will remain on limited production at Lamborghini's new Sant'Agata factory. The brand sold a purposefully few 3,245 units worldwide in 2015.
“The SUV will be a game changer,” he said. “It will make Lamborghini different.”

The goal will be to make Urus immediately identifiable as a Lamborghini, both in how it looks and in how it drives, and to make it immensely “personalizeable” for a young (30-45) target audience whose members view themselves as the “protagonists” of their own lives, Domenicali said. The engine is anticipated to be a 600-horsepower, turbocharged V8 engine, rather than Lamborghini’s signature V12.

What Women Want

Even more notable, Domenicali is hoping that a big share of the SUV’s buyers will be women. This will be no small feat, considering that only 5 percent of the company’s global buyers last year were female. That’s roughly the same percentage it held even a decade ago, according to a Lamborghini spokesman. What’s more, most of those vehicles were sold to women in the U.S. and Europe; the first woman to buy a Lamborghini in India did so just three months ago.
“I don’t think anybody has captured the heart and soul of the female luxury buyer” in the supercar arena, said Milton Pedraza, CEO of the Luxury Institute, a Manhattan-based research firm. “It’s not a question of money for women in that segment. The money is not going to be the issue. It’s going to be: 'Show me you know me.'”

There is plenty of space for Lamborghini to claim. Nationwide, women buy 53 percent of all small SUVs and 48 percent of small premium SUVs, according to J.D. Power & Associates, compared to roughly 40 percent of all new cars.

The Power of Singles

Single women in particular are coveted potential buyers: From 2010 to 2015, premium small SUVs saw a 177-percent jump in sales to single women, according to MaritzCX, a customer-experience research company. More than two-thirds of female buyers reported their 2015 vehicle purchase decision as “entirely up to me,” according to the report. Additional storage and passenger space, a high ride height, and improved fuel economy in new premium SUVs have fed their growing appeal to women buyers.

“Lamborghini is going in the right direction here,” Pedraza said, noting the success of Porsche and its wildly popular Cayenne SUV. “Anybody can be convinced, as long as there is substance to the argument. If Lamborghini puts out a product that is female-friendly, women will definitely flock to it and will change their minds.”

The key to success in this new segment for Lamborghini, Pedraza said, will be to produce a product that women can use comfortably and often. (“If you are going to do an SUV, you better understand that there will likely be children in the back; women transport kids, whether they are working mothers or not.”) The brand will have to get women into the showroom and then communicate the quality of the product: “When women get to the showroom, the people who are ambassadors to the brand and the experience have to be impeccable,” he said. “It all has to be seamless and honest and relevant—and by the way, human. If it can do that, I believe Lamborghini has a great shot.”

Hiring and promoting more women to lead the drive will be essential. Representatives from Lamborghini said on Tuesday that they were unaware of how many, if any, women the company employs in top leadership positions; a quick survey of head executives on the company's press website offered no female names apart from that of the new American public relations executive.

This will entail revolutionary thinking at the 53-year-old brand, which started out making tractors in an industrial center in rural Italy. Domenicali said he's more than up to the challenge.

“We have a small company, but we know we can do a good job,” he said. “And we are humble—it’s a different customer, a different car, a different network. We are top with regard to the super sports car, but this will be a different business.”

Keep the Good Stuff

Lamborghini does have some non-negotiable stipulations, even with the new, softer-side efforts. It will always make its signature V12 engine, Domenicali said. And while it will eventually introduce a hybrid Urus, it will never move toward producing vehicles that run on diesel. A totally electric Urus is a “maybe,” Domeniali said, depending on how technology and regulations develop over the coming years.

After all, a bull is still a bull, even if it’s a gentle one.

“Our customers want to feel the car, they want to hear it, they want to feel the vibration of the engine,” Domenicali said. “They are expecting from us to be current with our cars and yes, to invest in technology, but at the right moment—not before and not after.”

Success at Lamborghini will have much to do with having the flexibility to change and grow, he added: “A bull can recognize people with a glimpse of the eye and be smart. He is not always aggressive in a negative way. He’s aggressive because he is very strong animal, but the Lamborghini of the future is an animal that can recognize the beauty of people, can recognize the fact that we are going to a family-oriented business with an SUV.”

http://www.bloomberg.com/news/articles/2016-08-30/lamborghini-pivots-to-target-women-and-families

 

 

L'obiettivo principale è di venderle a quelle donne che ora girano su G-Klasse a Beverly Hills, Miami, Monaco etc...

Modificato 27 Novembre 2017 da ISO-8707

[hot500abarth]

1 minuto fa, ISO-8707 dice:

 

Visto il target di riferimento direi di no.

 

Intervista di Domenicali di un anno e mezzo fa.

http://www.bloomberg.com/news/articles/2016-08-30/lamborghini-pivots-to-target-women-and-families

 

 

L'obiettivo principale è di venderle a quelle che ora girano su G-Klasse a Beverly Hills, Miami, Monaco etc...

Posso bestemmiare o lo fa qualcun altro per me?

[LucioFire]

20 ore fa, 4200blu dice:

Suv/Sav/Cuv ipermotorizzate- roba completamente senza senso per sceicchi, mafiosi e protettori

Beh...però se vuoi una lamborghini per trasportare anchei figli...attualmente non c'è.

Quindi tanto senza senso non è.

Peggio allora la maserati o porsche che pur facendo berline...fanno anche suv.

[4200blu]

2 ore fa, LucioFire dice:

Beh...però se vuoi una lamborghini per trasportare anchei figli...attualmente non c'è.

Esatto questo modo di pensare e la malatia della era attuala - tutte le cose devono potere tutto. Ci sono sempre cose specializate e questo fa senso, non ne vado con una Scarpa Mont Blanc GTX in teatro, e non ne vado con un Santoni full-brogue per arampicare. Se uno vuole guidare una macchina sportiva, ci sono vere sportive, e se uno vuole portare i bambini, ci sono anche per questo macchine adeguate, mescolare tutto non fa senso, e sempre un compromesso male.