Ferrari LaFerrari 2013

[ggg1677]

Che evento era?

[8coibaf]

Dovrebbe essere il Ferrari challenge

[AleMcGir]

Che evento era?

Info dal video

Yesterday during the 2014 Ferrari Challenge racing weekend I saw not 1, not 2 but 3 new Ferrari LaFerrari hypercars at Monza Circuit. In this video you could hear the sound of two loud start ups, some fly bys on track and at the end a scene of two of them going through a tunnel. Anyway I still don't like this car.

[AleMcGir]

The joys of manufacturer embargoes on car reviews

When car manufacturers launch new cars they set embargoes, some of which get broken, some of which don’t. How and why does the system work, and what happens when it goes wrong?

We work with embargos all the time in the world of journalism, and especially in car journalism. When manufacturer A invites us to drive the new such-and-such, they will set an embargo date that, in theory, will allow all the front-line titles to publish their thoughts pretty much at the same time.

Hence the reason you’ll see a great wave of “We’ve driven it” type publicity about the new BMW M3 in May of this year, because that’s when BMW has set the embargo for driving impressions of its new uber-saloon.

Except rarely is it as simple as that. Take the new M3 as a case in point. As it stands the UK’s journalists won’t get to drive the car on this occasion until the afternoon of the date itself, which means the only way you’ll be able to read about the new M3 on its embargo date – from a UK title – will be online.

The dear old magazines that still publish on something called paper won’t be able to publish until at least a week later, and that makes it very hard indeed for the likes of Autocar to publish anything meaningful by the following Wednesday. Which means our main magazine coverage of the new M3 will feel at least two weeks out of date when it appears in the magazine.

And that’s entirely thanks to the embargo system.

But in a weird kind of way, what goes around comes around with embargoes. Sometimes they work in your favour as a title, sometimes they don’t; it all depends on which day of the week the embargo falls upon.

So we all tend to get on with and agree to the embargo system by and large because, if you think about it, there really is no other way of being fair to everyone over, say, a two-year period. Eventually, everyone will get one up during that time. And at some stage they will go one down as well. Que sera sera.

Unless, of course, Ferrari happens to be involved. Allow me to explain.

Soon, I will be driving the new LaFerrari at Fiorano with a strict embargo date of 30 April. And on the face of it this looks very much like a bingo moment for Autocar (the magazine) because 30 April is a Wednesday.

Trouble is, Ferrari has quite understandably set a second embargo date of 12 May, which will apply to all other syndicated words about the car. In other words, if you are a front line invitee, you can publish on April 30. But if you’re not, then you won’t be able to publish words that you’ve bought (or sold) to other titles around the globe until 12 May.

Which is fair enough on Ferrari’s behalf. They want the titles that they have invited personally to be able to publish first, which makes sense.

But as is the way with publishing, we also want to then syndicate those words to other titles around the world in order to keep the wolf at bay financially; and without being able to do so, most publishing houses would go out of business.

Which is why it was somewhat perplexing to be informed by the Scuderia’s press office that, as of late this week, the embargo date for the syndication of words about driving LaFerrari has now gone back by a fortnight – to 26 May.

Result; editors of the world’s car magazines and websites that haven't been invited to drive the car direct, and who were relying on those who have to provide words and pictures to publish on 12 May, have just gone into a complete flat spin. Hundreds of cover stories that were due to hit the streets globally about the car on or very soon after 12 May have just disappeared into the ether. And I’d imagine the phone lines at Maranello have been reasonably busy ever since.

And so there you have it. The joys of the embargo system explained, sort of. And no, I have no idea how Ferrari will police this particular embargo once the initial wave of publicity has broken on 30 April – although I’d imagine that the threat of a 50,000 euro fine to any front line journalist whose words are published outside their stated titles before 26 May, might just be enough to put most people off. And if you think I’m kidding about the fine, think again.

The joys of manufacturer embargoes on car reviews | Autocar

[Uomo dell'Ovest]

Modificato 29 Aprile 2014 da Uomo dell'Ovest

[A Stig]

Autocar

However fast and furious and noisy and exciting to drive you might imagine LaFerrari to be, double it, add 20 and you might, just maybe, get somewhere close.

[…]

And in the meantime, be in no doubt; LaFerrari is a true masterpiece from Maranello.

2014 Ferrari LaFerrari first drive Review | Autocar

Automobile

Now onto the straight, the paddock on the right, and the V-12 sounds so, so amazing, brapp brapp, brapp. The sound of a Ferrari V-12: nothing like it, and nothing is muffling it here, trust me. Electric motor? I have no clue. I don’t hear it.

Now, just the slightest movement of the steering wheel to the left to enter Turn 1 from the correct angle. Braking blipping blipping blipping click clack click of the paddle shifters. Always, the V-12. And the single wiper blade, furiously sweeping.

Ferrari LaFerrari Review

Car

It’s difficult not to get carried away when presented with any car that’s as quick as this, but LaFerrari is a work of genius. The fact that the myriad pieces of technology that together make this car so go fast have been integrated so seamlessly, is the real achievement here. But the most exciting bit of all is that Ferrari will use lessons learned on this project to help define the 458 replacement we should see next year. It’s going to be a monster.

Ferrari LaFerrari (2014) CAR review | Road Testing Reviews | Car Magazine Online

Car and Driver Magazine

What Ferrari has created here is something as cerebral as it is brutal, the Hannibal Lecter of supercars, the Richard Sherman of—sorry. I’m stretching.

2014 Ferrari LaFerrari First Drive ? Review ? Car and Driver

EVO

Quite how LaFerrari manages to deploy its heroic performance with such control, yet make the driving experience so approachable, exploitable and totally engaging is something of a miracle. As is the seamless way in which the powertrain, chassis and aerodynamics have been integrated.

Ferrari LaFerrari review, price and video | evo

TopGear

Forget all you know about fast: this is a whole new stratosphere of performance, a relentless accumulation of speed accompanied by the greatest automotive soundtrack in the world. You don't so much accelerate in LaFerrari as warp scenery. As the V12 screams its way to the 9250rpm redline, the Italian countryside is hauled back and fired out of the rearview mirror.

[…]

Just one. So exhilarating, so extreme is the LaFerrari that it feels more an end rather than a beginning. With legislation strangling the upper reaches of the automotive performance envelope, are we living in the final, ultimate age of hypercars? Where can fast possibly go from here?

LaFerrari: the official verdict - BBC Top Gear

[Merak]

A me fa paura come prende i giri

The joys of manufacturer embargoes on car reviews | Autocar

Interessante... Praticamente se una testata pubblica le impressioni di guida dopo il 12 significa che è sulla lista nera di Ferrari

[pennellotref]

[Ospite]

Spettacolo.

Ora esigo la puntata speciale di Top Gear 918 vs P1 vs LaFerrari.

[nellenjoy]

qualcuno di buon cuore mi può dire per favore cosa ha detto il tipo di EVO riguardo la differenza tra LaFerrari e la P1?