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Press Release :

Mistra conceptThe Mistra concept, a joint project between Hyundai Motor Group’s R&D Center and the Beijing Hyundai Technical Centre, offers significant insight into the styling of the production version, which is scheduled to go on sale later this year.

The mid-sized sedan concept has an overall length of 4,710 mm, overall width of 1,820 mm and overall height of 1,470 mm, as well as a 2,770 mm-long wheelbase. It also has 19-inch aluminum alloy wheels.

The concept of its exterior design is ‘Grand,’ which consists of three sub-concepts: Modern Simplicity, Understated Sportiness and Smart Luxury. Reflecting local customers’ preferences, an enchanting and elegant jade green body colour, called ‘Frost Jade,’ was applied.

A wide radiator grille gives a bold first impression, while unique fog lamps and a wide intake hole contribute to a stable image. The harmony among the long hood, sleek daylight opening side window and sloping side character lines complete an understated sporty profile. The voluminous rear bumper, with its two-tone colour, adds a sporty image, while the futuristic full-LED rear combination lamps give it a sophisticated look.

The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located. Mistra signifies beauty, nobility and mystery. Its Chinese name, Mingtu, signifies integrity and quality, in hopes of presenting customers with a blueprint for a bright and successful future.

The Mistra was designed to meet the diverse needs of the mainstream urban population, providing them with even more comprehensive and diverse choices. Its main target customers are young parents in their 20s and 30s.

Hyundai

Sembrerebbe caruccia

Modificato da Touareg 2.5

 News al 02/12/2015: Mazda 2.

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  • 6 mesi fa...

Molto piacevole! Mi piacerebbe vederla anche qui in EU :)

"Ci sono persone che amano circondarsi di cose il cui valore concreto si esprime anche nel valore formale. Molto probabilmente una Lancia fa parte del loro mondo."

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"Il successo non si improvvisa, ma al contrario è sempre frutto di fantasia, applicazione, dedizione e tenacia." (Vittorio Ghidella)

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