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E' la stessa cosa che avviene per esempio nel caso di Luxottica: se vai sul sito di quest'ultima vedrai che la medesima controlla una miriade infinita di marchi, ma solo alcuni a titolo proprietario, altri a titolo di soggetto produttore-distributore (e talvolta anche ideatore) per conto terzi :D.

Vero (per esperienza) e tu che ne sai? :mrgreen:

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E non male con i fari della Spider, meno agressiva e più borghese, passabile comunque

Fiat 127 - 903 ab | Fiat Regata 100 S i.e. | Daewoo Nubira SW 1600 SX-Fiat Panda Young 750 ab ('89) | Fiat Punto Easy 1.2 Nero Tenore

Camper Adria Coral 655 Sp su Ducato Maxi 2.8 jtd 127cv

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http://www.autonews.com/article/20140616/RETAIL07/306169947/new-alfa-dealers-lots-of-orders

[h=1]New Alfa dealers, lots of orders[/h][h=3]86 retailers are 1st of 3 waves to get 300 U.S., Canadian franchises[/h]AR-306169947.jpg&MaxW=622&cci_ts=20140613173700The 4C coupe will be the first new Alfa Romeo sold in the United States since 1995.

Larry P. Vellequette

Automotive News

June 16, 2014 - 12:01 am ET

DETROIT -- Newly minted Alfa Romeo dealerships in the United States and Canada are about to receive their first cars.

Many of the vehicles are already spoken for.

Dealers who were granted Alfa Romeo franchises last week are holding scores of cash deposits for the 4C coupe, the first new Alfa Romeo sold in the United States since 1995.

"We've already got deposits on eight of those 4C coupes," said Jim Benson, a longtime Chrysler Group dealer in Greer, S.C. His Fiat dealership was awarded one of 86 Alfa franchises last week. "Alfa Romeo has a lot of followers out there."

The deposits were placed as long as two years ago, dealers said. They conclude that demand should be strong when Alfa finally returns to U.S. showrooms.

Automotive News spoke last week with five of the Alfa franchise recipients. All said they were holding customer deposits of hundreds or thousands of dollars for yet-to-be delivered 4Cs.

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[TD]Grady: Dealers are chosen on performance.

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Peter Grady, head of network development for Chrysler Group, said the automaker plans to award two more waves of Alfa Romeo franchises to dealers in the United States and Canada.

One wave will come in the fourth quarter and the other in the first quarter of 2015. In five years, there will be about 300 Alfa Romeo stores in the two countries.

"It's all based on performance," Grady said. "They're judged based on sales performance, customer advocacy and service advocacy."

Chrysler broadly defines advocacy as whether a consumer would recommend a sales or service transaction with the dealership to someone else.

All but three of the initial 86 North American franchises were awarded to Fiat franchisees. Three were given to Maserati franchise holders in California, Maryland and Wisconsin. Grady said more Fiat dealers will be awarded Alfa franchises.

"As the Fiat dealers perform, they'll be included as we expand the network. We're approaching it as if we really do have one chance to launch this in the marketplace, so we have to go at it very strong," Grady said.

Dealers receiving Alfa franchises will be asked to pay for tools and signs but won't be charged for the franchise, Grady said. For the most part, dealers will be able to sell Alfa Romeos from their existing stores at least until Alfa Romeo's new product line comes to North America. That is expected beginning in 2016, Grady said.

Getting units to sell may be a problem for several years. Grady said the brand plans to bring only between 1,000 and 1,200 Alfa Romeo 4Cs to North America annually.

A mid-sized sedan based on the brand's new Giorgio architecture is expected to begin production in late 2015, debut in Europe in mid-2016 and arrive in the United States in late 2016.

Seven other Alfa vehicles, all unidentified in the brand's five-year global product plan, are set to appear between 2016 and 2018, brand head Harald Wester said in May.

Grady said the 4C "is a specialty car, and where you have a specialty car, you start to see concentrations in the West Coast, Southeast and Northeast."

"That's where the [market] is for that car," he said. "But it doesn't stop dealers from outperforming their market."

Dealers in the first wave are making last-minute preparations for the 4C -- which is expected this summer -- and long-term plans for their new franchise.

Rick Case, owner of Rick Case Fiat in Davie, Fla., initially plans to retail the 4C out of his Fiat store. "But we'll be building a new dealership for Alfa Romeo and Maserati, a much bigger dealership. We expect it to be done before the end of the year.

"We have a lot of orders, 28 orders already," for the 4C, he said. "Some have been waiting for two years."

Some Fiat dealers have struggled with only two nameplates to sell. They look to Alfa to broaden their product mix and boost revenue.

"I hope with a fuller lineup of Fiats and a complete line of Alfas, maybe in a couple years we'll have a real store to be talking about," said Ralph Mahalak Jr., who owns Fiat of Winter Haven in Florida.

"The products that they have are cool. They're just not wide enough. It's like if you made me a Dodge Dart/Jeep Patriot-only store. Those are good products, but that would be a little bit of a challenge, too."

John Yark, owner of Yark Fiat in Toledo, Ohio, said that adding Alfa won't immediately boost his dealership's bottom line.

"It's a long play. When you look at the volumes we're doing with Chrysler-Jeep-Dodge-Ram products, it's not going to be a volume play," Yark said. "But who knows? We started out selling Oldsmobiles originally, so we know that things can change over time."

L'eccitazione sale..........sperem !!!! :mrgreen:

. “There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact." SM su Autonews :rotfl:

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Il "bisteccone" olandese da 1,98 m (:shock:) non ci è andato leggero...........:mrgreen:

First Drive

2015 Alfa Romeo 4C [w/video]

The Exquisite Beauty Of Imperfection

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By Seyth MiersmaRSS feedGoogle+

Posted Jun 16th 2014 11:57AM

Vital Stats

Engine:Turbo 1.7L I4Power:237 HP / 258 LB-FTTransmission:6-Speed DCT0-60 Time:4.4 Seconds (est) Top Speed:160 MPH Drivetrain:Rear-Wheel DriveCurb Weight:2,465 LBSSeating:2Cargo:3.9 CU-FTMPG:24 City / 34 HWY (est)Base Price:$53,900 As-Tested Price:$65,945

The dissonance between first look and first wheel turn was jarring.

Alfa Romeo had chosen a suitably hip venue in which to showcase the coupe that will mark the brand's honest-to-God return to the US market – a graffiti-festooned warehouse housing a boutique furniture company in San Francisco's Mission District. The curvilinear sports car proved a lovely stylistic counterpoint to its concrete and metal backdrop while feeling perfectly synced with the eye-watering square-footage prices of the environs. Where the young, rich, beautiful people gather, the 2015 Alfa Romeo 4C will be a star.

And wherever they drive, expect things to get pretty loud. No sooner had I doubled over, dropped into the driver's seat, and fired to life the Alfa's utterly raucous little 1.7-liter engine, did the 'symphony' of the 4C begin. An introductory note of an inevitable chin scrape as I pulled out of the hipster parking lot and into the street was quickly followed by the uncivilized racket of the engine warming up, with only wafer-thin glass to filter the hubbub just behind my head. At a cold idle, the sound isn't unlike what I'd imagine it would be like to live inside of a Volkswagen TDI engine bay.

Thankfully, as traffic cleared and The City's streets turned swiftly into undulating coastal roads, the experiential delta between heartthrob looks and project-car manners started to shrink. Unlike the last Alfas to be sold en masse on our shores, this is no beautiful boulevardier. What the 4C is, however, is hot hell's own driver's car.

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On public backroads, the Alfa is nothing short of a scalpel.

Last year, newly minted Infiniti PR maestro (and former Autoblog European editor) Matt Davis had the cheek to call the 4C a "baby 458." That's an awfully powerful endorsement for a $55k featherweight rocking a mid-mounted turbo four, but the setting of the bar so high wasn't without just cause. Despite gaining a few hundred pounds worth of thicker carbon fiber, heavier US-spec airbags, standard AC and audio equipment and the like, the handsome Alfa coupe really does live up to its Italian sports car roots.

With respect to the punchy engine, it's that carbon fiber tub that really sets the stage for this coupe to handle and perform so brilliantly. Added weight noted, let us pause for a moment to note that the 4C still tips the scales at an improbable 2,465 pounds. That number makes it about 50 pounds lighter than a soft-top Mazda MX-5 Miata, more than 400 lbs down on a Porsche Cayman and a tremendous 600 lbs below the awesome (non-supercharged) Lotus Evora. It's light enough that my driving experience – at roughly 235 lbs – may be significantly different than someone closer to an average size and weight. That both blows my mind and makes me want to cut out carbs.

The CF superstructure, bookended with aluminum subframes front and rear, also allows the 4C to be exceptionally stiff and flex-free when flung with increasing madness along California's golden coast. Taking "the long way" from downtown Frisco to Sonoma Raceway (called Infineon in a previous life, and still referred to as Sears Point by the graybeards in our group), means mile after mile of mountainous, coastal switchbacks connected by graceful lengths of wide-open two-lane blacktop. Save for the Italian Alps, it's pretty much the place in which the Alfa feels most at home. Carving precise lines from corner to corner was a matter of course with the 4C, its impressive underpinnings deleting any hint of roll and its brief, 93.7-inch wheelbase allowing for terse changes of direction.

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The 4C has the best-judged steering for the enthusiast driver this side of an F1 car.

Despite enough space between Prius drivers and work vans to take many of the Highway 1 corners with speed, I can't say that I was ever able to upset the rear end of the 41/59-weight-split 4C. The wide tarmac and soft-looking runoffs of the racetrack gave me enough confidence (eventually) to find the grip limits of the piquant coupe – as well as a dose of throttle-off oversteer if you're silly enough to lift when you shouldn't – but on public backroads, the Alfa is nothing short of a scalpel.

It must be said, too, that the desire to toss the 4C from bend to bend is enflamed by its throwback, no-power-assist, 15.7:1-ratioed steering. Back in San Francisco, the unassisted steering would doubtless become thorny – and quick – for anyone that didn't practice regular upper-body resistance training. This isn't a car setup to cosset the stylish-coupe driver with the demands of an urban/suburban driving route. In stark contrast to ever more livable models from Porsche and the Chevrolet Corvette, for instance, the 4C seems to turn up its shield-emblazoned nose at compromise for comfort. The upside is a steering experience that's jaw dropping for those who care about things like tactility and weight mid-corner, while still avoiding the almost too-chatty character of things like Elise and Evora.

In short, the 4C has the best-judged steering for the enthusiast driver this side of an F1 car. It's f------ brilliant.

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Alfa claims a 0 to 60 sprint of 4.4 seconds, which feels very accurate.

The power unit amidships is a pretty entertaining thing as well. Afla keeps calling the direct-injection, turbocharged four-cylinder a "1.75-liter" engine, but the truth is that it displaces 1,742cc. Normally those 42cc of cylinder would get rounded out to 1.7-liters, but Alfa claims a history of 1.75L engines is powerful enough to keep the tradition going... fine. The important bit is the way the engine delivers its 237 horsepower and 258 pound-feet of torque, anyway, not its exact displacement.

With the single-turbo engine making its peak power at a fairly high 6,000 rpm, and its max torque starting at 2,200 rpm, the accelerative experience is slightly more linear than most current turbo engines I've driven. Lag isn't a particular issue for the 4C, as the quick-spinning four is up to speed in almost no time at all when given a solid bootful of accelerator. Alfa claims a 0 to 60 sprint of 4.4 seconds, which feels very accurate. (The 4C also offers launch control when its DNA drive mode has been toggled into Race, making a real, mid-four-second starting sprint very doable.) The ample torque also allows for excellent response at speeds over 60 miles per hour, an area in which other, higher-strung small displacement engines don't always shine.

Back in the city, the clatter of this direct-injected mill was rather grinding, as I mentioned, but out on the open road (or on the track) and fitted with the optional racing exhaust ($500), the 4C sounds like a thoroughbred. At least from the outside. Listening to cars start, run, accelerate and downshift out at Sonoma was enough to raise the hairs on my arms at some points; so stirring was the deep, Italianate resonance of their exhausts. And, to be fair, the overall sonic vibe was pretty stirring when I was behind the wheel of one, as well. Still, the audio experience when doing something as mundane as highway driving could be charitably described as "droning."

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I've always loathed button-activated transmissions, and this Alfa setup does squat for changing my mind on the subject.

The six-speed dual-clutch transmission has a similar kind of bipolarity. Yes, I found the trans remarkably adept at snapping off every shift I asked for as I caned the Alfa up and down the hills of the racetrack, and have no complaints about the quickness with which it executes on its own when left in automatic modes. But the compact packaging of the pushbutton gear selector wasn't enough to make up for its clunkiness in mundane operations like, say, finding reverse. The buttons take a solid depression before they'll activate the desired gear (probably by design) and even then the response time seems glacial compared with a traditional shift lever. I'll admit that I've always loathed button-activated transmissions, and this Alfa setup does squat for changing my mind on the subject.

There's no question that the small confines of the 4C cabin are also a compromise to the kind of motive comfort we all now expect, but I was ecstatic to find that there's more than enough room in the driver's chair for a big Dutchman like me. (There was a lot of chatter among the Autoblog staff about whether or not my six-foot, five-inch frame would find a home in the slinky Alfa... haters all of them.) With an inch more headroom (38 inches) than is offered by a hardtop-raised Mazda Miata, not only could I swing in and out of the 4C cabin with relative ease (see video below), I could even wear a helmet while doing so. The only issue my above-average height posed for driving was my ability to see the top 10-percent of the central, digital speedometer and information display (which is pretty small, really), and a reduction in visibility from a low roof.

The 4C will never win with numbers crunchers.

The story from the passenger side is totally different. Infringed upon by the hugely wide carbon-fiber sill on my right and a super-low dashboard above, it was all I could do to straighten my legs and hang on tightly while I rode shotgun. The posture that I (and any larger person) had to adopt to even fit in the right chair, was roughly analogous to that of a woman who's just discovered her skirt is way too short and tight while sitting down to a dinner in a public place. Ladies, beware your clothing choices when faced with a ride in a 4C; egress in anything but pants or a maxi dress is best performed in a concealed spot. I'll say no more.

None of that, nor the slightly underwhelming cabin decorations, would keep me from owning this Alfa, I should add. It's just too good a steer and too stunning to look at for me to summon up the effort to care about mildly unsatisfactory in-cabin plastics. The heart wants what the heart wants.

And that axiom basically holds true for the 4C value proposition as a whole. I'd stake my bottom dollar on the fact that, with one glance at the $65,945 as-tested price and the 237-hp output, some Autoblog reader is going to sound off, "that's Corvette money!" They will, of course, be correct and be utterly missing the point all at the same time. The mid-sixties pricing that Alfa Romeo believes the 4C will sell at, will of course buy any manner of sports car that is 'better' than this Italian coupe in some regard. Clearly cars like the BMW M4, or Porsche Cayman S, or Jaguar F-Type Coupe or the beloved C7 offer advantages of power, practicality, price, poshness or some combination therein. The 4C will never win with numbers crunchers.

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The 4C will never win with numbers crunchers. It will win with those that want something pure, complex and beautiful.

It will win with those that want something pure, complex and beautiful, however. Drivers who value handling and touch more than top-speed figures and rank in the horsepower wars. At just 500 units, the Launch Edition of the 4C – and its all-options-in $69,695-price tag – will also help seduce those buyers seeking something rare, and possibly iconic, depending on how well Alfa's larger American resurrection plan takes hold. For those of particular, discerning and idiosyncratic driving tastes, this car and its impressive subdermal technology will be a bargain. Everyone else will unblinkingly buy the 'Vette.

As my first downtown stint behind the wheel proved, the 4C is not a car that will suit as a daily driver for anyone but the deeply masochistic. Yet driving it as intended is so magical – perhaps even improved thanks to the character of its most obvious flaws – that I think it deserves a rank among the very best sports cars one can buy today. Welcome back to the neighborhood, Alfa; now, show us more like this one, please.

Related Gallery2015 Alfa Romeo 4C: First Drive

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:drink

. “There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact." SM su Autonews :rotfl:

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. “There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact." SM su Autonews :rotfl:

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Interessante, il rapporto di sterzata è stato modificato (più veloce, stranamente. Dico stranamente perché dalle recensioni della versione UE quasi tutti ne lamentano l'eccessiva immediatezza di azione e quindi la nervosità). La geometria è stat modificata per avere un on-center più tranquillo in autostrada, e il davanti sembra pesare di più.

Tutti questi cambi sembra abbiano reso la sorella US più posata come assetto e più godibile della versione europea. A conferma, il tipo di Jalopnik ha riportato una sua conversazione con il responsabile assetto AR per la 4C che ha dichiarato di preferire questa versione.

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