Ralph Gilles responsabile design FCA

[pennellotref]

14 minuti fa, infallibile_GF scrive:

Ma zio....hanno defenestrato per molto meno eccellenti designers da De Silva, a Manzoni, passando per Egger...possibile che sto tizio stia sempre al suo posto?

 

Ci sono 9 mld di euro di ragioni, solo nel primo semestre dell'anno, per cui 'sto tizio sta al posto suo. Le auto che fa piacciono soprattutto in NA. Triste a dirsi, talvolta, ma è così. Tu lo cacceresti ? 

[nucarote]

Alcuni messaggi sono stati spostati in questa discussione

 

[pennellotref]

 

[AleMcGir]

Sorry Boomers, Stellantis’ Future Cars Are Moving Away From Leather And Chrome

Ralph Gilles believes that EVs may save sedans, though, so there is some good news for traditionalists

As the automotive industry moves increasingly to electric vehicles, the principles of design that have long dominated the internal combustion industry will also have to be rethought. That, Stellantis Design Chief Ralph Gilles said recently, may mean some challenging changes for older consumers.

Gilles will play a role in the design of vehicles from all of Stellantis‘ 14 brands, meaning that he has a unique insight into the future of the industry. And the future may be bewildering for baby boomers.

Speaking to Reuters’ Joseph White, Gilles said that creating vehicles that appeal to younger Millennial and Gen Z buyers means hiring designers in their 20s and 30s “who don’t understand chrome.”

That’s not the only material that may soon go the way of the dodo, he said. Leather, which can currently be found covering almost every square inch of certain luxury vehicle interiors, “may be an anti-selling feature in the future.”

Gilles didn’t say what materials will replace leather, but vegan and otherwise more eco-friendly alternatives are being considered by many in the automotive industry, as it looks to shrink its carbon footprint.

In the place of chrome, though, another twinkling design element is currently fascinating designers. Software-directed LED lighting can be used inside and outside of vehicles to create glittering design elements, such as the Ram Revolution’s tuning fork grille.

The lighting technology can also be used inside a vehicle to create better atmosphere. Jeep already has a “relax mode,” and productivity, social, and other modes could also be added to make the vehicle cabins more inviting places to be.

Easter eggs, too, will be a focus for Stellantis brands, and Gilles said that the corporation has teams dedicated specifically to these hidden features. He points to Tesla, and gags like its “fart mode,” as leaders in the realm of software Easter eggs.

There is, however, good news for traditionalists. Gilles believes that the rise of EVs might save sedans. The need to make vehicles more aerodynamic puts sedans in an ideal position to make a comeback.

“I see more (automakers) issuing sedans again if you make it delicious,” said Gilles. “The Charger, on purpose, carries a little bit more nostalgia. It’s a more stubborn customer. We’re going to seduce them.”

 

https://www.carscoops.com/2023/02/sorry-boomers-stellantis-future-cars-are-moving-away-from-leather-and-chrome/

 

 

Modificato 6 Febbraio 2023 da AleMcGir

[TONI]

trovo poco intelligente evidenziare queste differenze tra generazioni tenendo conto poi che i cosiddetti boomers hanno una disponibilità finanziaria maggiore rispetto ai più giovani

[AleMcGir]

 

Per tutti i fan di Ralph presenti su AP

[giopisca]

beh ha unito la parte internazionale a quella nazionale 😲

 

diciamo che la foto è discutibile , poteva almeno evitare la "diga" , ma lo sfondo è bello

[KimKardashian]

Ma non è Plouè ora il capo design?

[j]

13 minuti fa, KimKardashian scrive:

Ma non è Plouè ora il capo design?

Non di Maserati e Jeep che vengono disegnate, anche, a Torino 

Modificato 27 Aprile 2023 da j

[moltosugo]

1 ora fa, AleMcGir scrive:

 

Per tutti i fan di Ralph presenti su AP

 

zioffà 🤦‍♂️