PSA in cammino verso USA, Canada..

[Pawel72]

March 14 2016

PSA Peugeot Citroen on the way to USA. Canada

Year by year, we get closer to the point. This time we are nearly there :

"Our Back in the Race restructuring program has been successfully completed," brand chief Yves Bonnefont told Automobilwoche. "Now comes the next step. And this has put the issue of the U.S. on the table." from autonews.com

PSA Peugeot Citroën is planning to come back to the USA and Canada. Now it remains to be seen when ?

We already published an article outlining the plan to introduce the DS brand in the 200 richest cities in the world.

However, PSA Peugeot Citroën could also sells cars from both Peugeot and Citroën brands. The two brands have products to answer to the US and Canadian drivers.

PSA Peugeot Citroën will detail the international growth strategy on April 5th. It will give us the opportunity to know more about the "come back".

DS Wild Rubis

DS E-Tense

Peugeot Exalt

 

The French are coming. The French are coming -- maybe.

With PSA Peugeot Citroen now profitable, CEO Carlos Tavares is turning his attention to international growth. The first two markets being considered are North America and Iran, PSA officials told Automobilwoche, a sibling publication of Automotive News, this month at the Geneva auto show.

PSA officials told Automobilwoche they will detail their international growth strategy on April 5. Citroen's fledgling upscale DS brand could lead the company's export efforts.

Our Back in the Race restructuring program has been successfully completed," brand chief Yves Bonnefont told Automobilwoche. "Now comes the next step. And this has put the issue of the U.S. on the

table."

The DS brand, launched in 2010 and sold in China and Europe, is to Citroen what Lexus is to Toyota. It uses many of the same vehicle architectures to underpin premium vehicles. It is a "natural candidate"

for PSA in North America, Bonnefont said.

Citroen sold its last car in the United States in 1974, and Peugeot did so in 1991.

PSA maintained a North American presence for more than two decades after Peugeot halted U.S. sales.

During that time, the company's U.S. outpost tracked North American safety and emissions standards and managed relationships with other automakers, said Richard Lucki, who managed PSA's affairs here until 2013 when the company closed its Detroit office and left the United States.

He said PSA's road back to North America would be complex because the company has neither a manufacturing base nor a dealer network.

"Pricing is an issue. Everyone else -- Audi, BMW, Mercedes -- has manufacturing here," Lucki said. During the years PSA kept its office in Detroit, it was always with an eye toward returning someday, he said.

The DS brand is expected to get six new models by 2020, all engineered for global markets.

http://www.autonews.com/article/20160314/OEM04/303149970/now-in-the-black-psa-weighs-returning-to-n-a

http://www.french-cars-in-america.com/2016/03/psa-peugeot-citroen-on-the-way-to-america-usa-canada.html

Modificato 15 Marzo 2016 da Pawel72

[SerMar]

Macchine franco-cinesi in territorio americano? Appeal pari a zero.

[matteomatte1]

Bagno di sangue garantito, ma per i fanboy sarà comunque un successo e lo addebiteranno all'ignoranza degli ammericani...

[Cosimo]

dipenda da cosa ci portano. La gamma attuale si addice poco, ma se gli obbiettivi di ds son fare roba più grossa potrebbero ricavarsi una nicchia. A ben vedere i concept che hanno presentato vanno in quella direzione.

[Kippur]

15 minuti fa, matteomatte1 dice:

Bagno di sangue garantito, ma tanto pagherà lo stato francese alla faccia dell'europa

 

Fixed

[Pawel72]

2 ore fa, SerMar dice:

Macchine franco-cinesi in territorio americano? Appeal pari a zero.

 

Mentre le Fiat ,Hyundai, Kia, VW e Chrysler hanno appeal a gogo ...

Modificato 15 Marzo 2016 da Pawel72

[Ospite]

4 minuti fa, Pawel72 dice:

 

Mentre le Fiat ,Hyundai, Kia, VW e Chrysler hanno appeal a gogo ...

 

Da quanto vendono Hyundai, Kia, VW e Chrysler direi di si.
I cassettoni francesi lasciamoli ai cinesi.

[Pawel72]

4 minuti fa, mmaaxx dice:

 

Da quanto vendono Hyundai, Kia, VW e Chrysler direi di si.
I cassettoni francesi lasciamoli ai cinesi.

Ti assicuro che certi cassettoni francesi piacciono di più ( e vanno anche meglio)  di certi obbrobri tedeschi....

Modificato 15 Marzo 2016 da Pawel72

[Cosimo]

Non capisco perchè devi tirare in ballo altri, anche perchè:

 

i coreani vendono roba ben fatta e prezzata bene, agli americani direi che piace non poco visto che da soli si fanno il 10% del mercato. 

 

VW casini a parte direi che la sua parte la fa bene, e imho nel futuro prossimo Audi entrerà in maniera consistente con l'alto di gamma sportivo

 

Chrysler ha alti e bassi ma si sta rinnovando in maniera razionale. Fiat è 5oo che fa la sua parte, ma son da contare come FCA che male non mi pare si comportino. 

 

Imho se ds mira a basso gamma si fa male da sola. Se mira all'alto può far numeri a patto che sia roba particolare.

[SerMar]

In USA, Peugeot & company non se le caca nessuno