Cupra: nuovo brand sportivo di Seat

[Beckervdo]

A partire dal 22 febbraio i modelli sportivi di Seat, saranno venduti con il marchio CUPRA. 

Quindi abbiamo una scissione come è avvenuta un tempo con Fiat ed Abarth. Alcuni concessionari Seat saranno trasformati in punti vendita Cupra

Cita

 

Today, SEAT has announced the launch of CUPRA, a new brand with its own distinct identity. The announcement was made at an exclusive event held today in Barcelona, where the new brand’s first model was revealed, the CUPRA Ateca.

Beginning now, CUPRA, which has always been SEAT’s ultimate expression of sportiness, is born to captivate car enthusiasts around the world. CUPRA stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts.

CUPRA becomes its own entity, created to develop models in conjunction with SEAT and with the firm commitment to grow independently. With this move, the brand will have dedicated floor space in approximately 260 specially selected SEAT dealerships across Europe.

“CUPRA is a big opportunity for SEAT, for our customers and for the business”, said SEAT President Luca de Meo. “The whole project has surfaced as the dream of a group of people who were looking for a way to conquer a new group of car lovers.”

This new brand will be a part of SEAT the same way as other wholly-owned companies such as SEAT Metropolis:Lab Barcelona. With this arrangement, the company seeks to diversify its business and develop new models that can prove to be profitable while continuing to strengthen its financial position. 
SEAT is one of the fastest growing brands in Europe and is currently well placed for the launch of CUPRA. In addition, CUPRA will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand. 
The CUPRA logo, which was revealed a few weeks ago, is inspired by the attitude of tribal civilisations and reflects the values that the new brand is keen to transmit – passion, precision, determination and courage.

SEAT Vice-president for Sales and Marketing Wayne Griffiths highlighted that “Our ambition for the CUPRA brand is to double the sales within the next 4-5 years, focusing our business model on four main pillars: distribution, partnerships, racing and product.”

Strong Partnerships

In order to transmit its commitment to craft, passion, high-quality and individualization, CUPRA has partnered with small studios/workshops that will develop crafted, exclusive and limited edition products like L.G.R., TRAKATAN and FABIKE among others.

CUPRA is also collaborating with DAINESE, NINCO and other brands to support and share its passion for racing, technology and innovation.

 

 

Via Seat

Modificato 22 Febbraio 2018 da Beckervdo
Press

[skizzo_85]

boh, a me sembra che stiano prendendo la piega di rendere Seat la Dacia del gruppo VAG, ora escono col marchio specialty.

non capisco più niente.

[Jack.Torrance]

A me pare una vaccata, boh... 

[gianmy86]

Mi sembra strano anche a me...

Sarebbe al limite comprensibile se il logo Cupra avesse un appeal particolare in Spagna, ma non mi risulta sia così...

[adm2000]

...e intanto la partnership in cina tra JAC e Volkswagen vede la nascita di un nuovo marchio per l'ibrido.... che non è SEAT anche se il simbolo lo richiama fortemente!

[hankel]

27 minuti fa, skizzo_85 dice:

boh, a me sembra che stiano prendendo la piega di rendere Seat la Dacia del gruppo VAG, ora escono col marchio specialty.

non capisco più niente.

quindi Ateca, nuova Ibiza e Arona a te ricordano le Dacia come posizionamento?

[Felis]

I più vecchi capiranno.  

[VuOtto]

Lodevole che cerchino di riposizionare il brand. Sarà dura, però ci vedo delle buone possibilità in EU

[Gabri Magnussen]

Vado contro corrente e dico che auspicavo da tanto questa scissione.
Anche se Vag negli anni 2000 ci ha provato a rendere Seat il marchio emozionale del gruppo, personalmente non mi ha mai attratto come brand visto che nella mia mente c'erano sempre le ronda, marbella ed una clientela più "truzza" che sportiva.
Con Cupra potrebbe prendere tutto un altro sapore.

☏ SM-G903F ☏

[Auditore]

E bravo De Meo, sta facendo quello che con Lancia non gli hanno fatta fare