Ford: addio Mondeo, C-Max e S-Max...ed oltre 20mila licenziamenti

[NandoL]

3 minuti fa, Pagio scrive:

Si avrebbe in Europa davvero il monopolio praticamente...

Ma sai, in europa il monopolio è ben tollerato. A patto che lo facciano sempre i soliti noti.

[nucarote]

Staremmo un pò OT.

[4200blu]

Forse i piani non sono cosi fissi al momento, Ford nega lo stop di Galaxy/S-Max

http://europe.autonews.com/article/20180903/ANE/180909943/ford-says-it-plans-to-upgrade-mondeo-not-kill-it

[Beckervdo]

Ford conferma il blocco completo delle vetture "Sedan" classiche in USA.

Resteranno solo la Mustang e la Focus Active.

Addio a Fiesta Sedan, Focus, Fusion (Mondeo), C-Max e Taurus.

 

Cita

 

DETROIT (Reuters) - Ford Motor Co (F.N) on Wednesday outlined a plan to cut costs and boost profit margins at a faster pace than previously announced, which includes dropping traditional sedan models in North America that have become increasingly unpopular with consumers.


The No. 2 U.S. automaker said it now plans to cut $25.5 billion in costs by 2022, up from $14 billion in cuts it announced last fall.

Ford Chief Executive Jim Hackett told investors the company is undergoing “a profound refocus” of its operations and may exit unprofitable businesses.

“We’ll restructure as necessary, and we’ll be decisive,” he said. “We’re going to feed the healthy part of our business,” and dispose of marginal operations, Hackett added.

Ford said it expects pretax profit margins of 8 percent globally and 10 percent in North America by 2020, ahead of a previous target of 2022.


The company’s stock was up 2.6 percent at $11.40 in after-hours trading.

Responding to a shift in consumer demand to SUVs and pickup trucks, Ford said it planned to trim its North American car portfolio to just two models: the sporty Mustang, which debuted 50 years ago this month, and a new compact crossover called Focus Active starting in 2019.

Ford “will not invest in next generations of traditional Ford sedans for North America,” including the midsize Fusion and full-size Taurus, the company said.


The automaker has been under pressure from Wall Street investors to improve its product lineup and lift flagging profit margins. In 2017, the company’s pretax profit fell to $8.4 billion from $10.3 billion.

In March, Ford executives unveiled ambitious plans to shift the struggling automaker’s product portfolio from passenger cars to SUVs, add more hybrid and pure electric vehicles, and reduce development and manufacturing costs - aimed at boosting profits and the automaker’s share price.

Speaking to reporters on Wednesday as the company reported first-quarter results, Chief Financial Officer Bob Shanks said “we have looked at every single part of the business . . . We are driven to turn this business around.”

Ford reported a better-than-expected first-quarter profit, with a 7 percent increase in revenue and a lower effective tax rate offsetting a jump in costs, especially higher commodity prices.

The company reported a first-quarter net profit of $1.74 billion, or 43 cents per share, up from $1.6 billion, or 40 cents per share, a year earlier. Analysts had on average expected earnings per share of 41 cents.

Ford Motor Co11.11
F.NNEW YORK STOCK EXCHANGE
+0.15(+1.37%)
 
Despite the higher profit, Ford’s adjusted pretax profit margin fell to 5.2 percent from 6.4 percent in the same quarter in 2017.

CFO Shanks said the company expected that commodity costs would represent a $1.5 billion “headwind” in 2018, $500 million of which came in the first quarter.

The lion’s share of the automaker’s quarterly profit was driven by high-margin pickup trucks and SUVs in North America. Europe was the only other region to turn a profit for Ford.

The company’s loss in its Asia Pacific region was driven by slumping sales in China, where Ford has just begun to introduce new models.

Shanks said the Lincoln brand still is losing money in China, where it launched in 2015, but now plans to begin local production there in 2020.


Joe Hinrichs, president of global operations, said Ford plans to build a new product its Hermosillo plant in Mexico when it quits production of the Fusion sedan, and will also build a new battery electric vehicle in Mexico.

Reporting by Nick Carey and Paul Lienert; Editing by Jonathan Oatis and Lisa Shumaker

 

 

[GL91]

Per quanto riguarda l'Europa invece c'è qualche comunicazione ufficiale? Per Mondeo è previsto un restyling a breve, e alcune voci ipotizzavano un nuovo modello importato (o uguale) a quella per il mercato cinese, in cui una sedan D dovrebbe esserci anche in futuro. Per C-Max invece credo non si sappia ancora nulla, giusto? In ogni caso mi meraviglierei se la riproponessero, anche se mi dispiace, è una buona macchina.

[gianmy86]

Non mi sembra una buona notizia per il mondo automotive. O meglio è un segno della piega che il settore sta prendendo.

 

Alla fine il settore delle B e C classiche vendute sottocosto, da qualcuno dovrà pur essere rimpiazzato, restando una fetta di mercato non remunerativa, ma numericamente non banale. Credo che ciò aprirà definitivamente le porte ai marchi cinesi in Europa nei prossimi 10 anni.

[stev66]

allora la buonanima aveva visto lungo :)

 

 

[Tempra Veloce]

la ford ci aveva provato a fare una passat negli anni 2000, la five hundred è il clone della 3b...

 

[LucioFire]

capito machi rimane si accatta un po'  di quelli che le 3 volumi le vogliono

[Jack.Torrance]

Secondo me, è una gran cagata ma immagino che non siano degli sprovveduti e si siano fatti i loro conti.

Però, a livello di immagine, penso subiranno un danno serio.

 

 

 

Modificato 23 Ottobre 2018 da Jack.Torrance