FAW Volkswagen nuovo brand Jetta per la Cina

[MotorPassion]

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Jetta To Become A VW Brand Of Its Own In China

Ever since Renault’s Dacia budget brand started to become very successful there has been talk about VW’s intentions to set up a low-cost brand as well.

 

That is yet to happen, although the VW Group recently assigned Skoda to lead its low-cost project called “India 2.0” in the world’s second most populous country. A similar move appears to take place in China, where the FAW-Volkswagen joint-venture is rumored to introduce a new affordable brand this year called Jetta — after the popular economy sedan.

According to reports from Sina Auto and CarNewsChina, the Jetta brand will launch with three cars: the Jetta VA3 (the current VW Jetta), the Jetta VS5 SUV based on the Seat Ateca, and the Jetta VS7 SUV based on the Seat Tarraco.

The Jetta-branded cars will reportedly feature their own logo and will be built by FAW-Volkswagen in a plant located in Chengdu. Seat is not officially present in China, so selling the Ateca and Tarraco under a different brand in China won’t affect the Spanish company.

The story behind the Jetta brand is interesting as it has been in the making for quite a while now. Volkswagen originally wanted to make it a budget brand but since the Seat Ateca and Tarraco aren’t exactly cheap, the automaker has decided to market it as an affordable marque targeting young car buyers.

Young people are a huge demographic in China and right now VW doesn’t sell cars that these customers consider attractive. That’s where the Jetta brand will come in, or at least that’s what VW is hoping.

There’s one problem, though: the name is undoubtedly very famous in China but the younger generation there associates it with cheap cars for taxi drivers. VW’s marketing machine will have a lot of work to do to change that perception. Expect the Jetta brand to debut at the Shanghai Auto Show in April.

 

Fonte: carscoops

[GL91]

Non ne capisco il senso. Non sono modelli low-cost, ma generalisti, né più né meno al livello delle classiche Vw, quindi che bisogno c'è di un marchio diverso?

[KimKardashian]

8 ore fa, GL91 scrive:

Non ne capisco il senso. Non sono modelli low-cost, ma generalisti, né più né meno al livello delle classiche Vw, quindi che bisogno c'è di un marchio diverso?

Volkswagen in Cina ha 8 berline segmento C (tra derivati di varie generazioni Jetta e derivati Rapid/Toledo) ? e 4 berline segmento D, penso che serva un po di chiarezza in gamma

[MotorPassion]

Sembra si tratti di una Fake News!? 

 

https://www.carscoops.com/2019/02/jetta-become-vw-brand-china/

[GL91]

12 ore fa, KimKardashian scrive:

Volkswagen in Cina ha 8 berline segmento C (tra derivati di varie generazioni Jetta e derivati Rapid/Toledo) ? e 4 berline segmento D, penso che serva un po di chiarezza in gamma

E sono d'accordo, ma un brand Jetta con auto del livello delle attuali VW, quindi non un brand low-cost, sarebbe un doppione (perchè non credo trasformino VW nel marchio economico), quindi non porterebbe nessuna chiarezza.

 

Comunque pare sia una fesseria, quindi niente da aggiungere ?

[MotorPassion]

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New Jetta Standalone Brand For Young Chinese Buyers Confirmed By VW

Earlier this month we asked Volkswagen to comment on reports from China that said the automaker was planning to make Jetta a standalone brand in the world’s largest market.

 

At the time, VW representatives dismissed the reports as “pure speculations.” As it turns out, those reports were quite accurate except the timing of the disclosure probably didn’t suit Volkswagen’s plans. Today, however, the German automaker officially announced the launch of the Jetta brand in China for the third quarter of this year.

Targeting young buyers from large cities where vehicle ownership levels are still very low, the Jetta marque will kick off with one sedan and two SUVs, all of which will be produced by FAW-Volkswagenin Chengdu.

VW says the new brand will allow it to exploit its market potential in China more effectively. “With Jetta, we are closing the gap between the established VW lead brand in the top volume segment and entry-level mobility, which accounts for about one-third of the Chinese market and is served mainly by local brands. This way, we will significantly increase our market coverage,” explains Jürgen Stackmann, Member of the Volkswagen brand Board of Management responsible for Sales.

Jetta’s lineup will include the Jetta sedan currently sold in China and two SUVs

While VW’s press release doesn’t use the words “budget” or “low-cost,” it says the Jetta brand will allow the Volkswagen core brand to position itself even more clearly as “top of volume” with its vehicles. Developed together with FAW-Volkswagen, Jetta-branded cars will be specially tailored to the needs of the Chinese market and will help VW forge ahead “with the further regionalization of the market.”

No details were offered about the Jetta lineup but the photos show the sedan and one of the SUVs. While the sedan is clearly a rebadged version of the VW Jetta currently sold in China, the SUV vaguely resembles the SEAT Ateca — the SEAT brand is not sold officially in China. If the reports from earlier this month were totally accurate, the second SUV would have to be based on the SEAT Tarraco.

Volkswagen says the Jetta brand will adopt new sales approaches. It will have its own traditional dealership network but it will approach customers directly courtesy of digital showrooms, shopping malls, and mobile sales trucks. VW estimates about 200 Jetta showrooms will exist by the end of the year.

 

 

 

 

 

 

 

[MotorPassion]

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With the new JETTA Brand, Volkswagen intends to exploit its market potential in China even more effectively. In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own. With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year.

 

Jürgen Stackmann, Member of the Volkswagen brand Board of Management responsible for Sales, says: “With JETTA, we are closing the gap between the established VW lead brand in the top volume segment and entry-level mobility, which accounts for about one third of the Chinese market and is served mainly by local brands. This way, we will significantly increase our market coverage.”

JETTA is based on the key elements of the Volkswagen DNA: quality, safety, value and a clear design language. With the introduction of JETTA, the Volkswagen umbrella brand will be able to position itself even more clearly as “top of volume” with its vehicles and to further sharpen its profile. In addition, with this offering specially tailored to the needs of the Chinese market and developed together with FAW-Volkswagen, Volkswagen is forging ahead with the further regionalization of the market.

Stackmann: “In China, the Jetta plays an extremely valuable role for us as a Volkswagen model. It has brought mobility for the masses, just like the Beetle once did in Europe. Developed by Volkswagen and built in China, the Jetta China has placed China on four wheels. To this day, it is one of Volkswagen’s most popular models in China – a real icon. This is why we are transforming a model into a brand for the first time in the history of Volkswagen and establishing a separate model and brand family.”

New approaches are also to be adopted in sales. JETTA will establish its own network of dealerships and will approach customers directly with innovative sales formats – digital showrooms, shopping malls and mobile sales trucks. By year end, about 200 dealers are to offer the new brand.

In China, the Volkswagen brand delivered 3.11 million vehicles to customers last year (down 2.1 percent on the previous year). With a share of almost 50 percent in worldwide deliveries, China is therefore Volkswagen’s largest single market. In a market affected by an overall fall in sales (-4.6 percent compared with the previous year), Volkswagen was able to win market shares. In 2018, Volkswagen also delivered the 30 millionth Volkswagen to a Chinese customer. Since Volkswagen came to China more than 30 years ago, the brand has clearly asserted its number one position. China is not only the world’s largest automobile market but is also at the forefront of the greatest transformation ever experienced by the automotive industry. The country is the new powerhouse for e-mobility, digitalization, connectivity and autonomous driving.

 

 

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New brand for China: JETTA

Jürgen Stackmann, member of the Board of Management with responsibility for “Sales, Marketing and After Sales”, smiles. “I think it is really exciting to help bring a new brand into the world. This is definitely a very special day,” he tells a group of international business journalists making a media visit in Wolfsburg. The visit is organized to discuss the creation of the new JETTA brand: Volkswagen plans to introduce it in China to attrac the growing target group of young, middle-class customers and of better tapping its market potential.

 

The vehicle population in numerous Chinese cities with over a million inhabitants is still significantly lower today than in metropolitan regions such as Beijing or Shanghai. At the same time, a steadily growing middle class is striving for individual mobility and its first own car.

 

“With JETTA, we will close a gap in China between the established VW lead brand in the upper volume segment and entry-level mobility, something that makes up about one-third of the Chinese market and serves local brands above all,” says Stackmann. JETTA will focus on young, first-time buyers while the Volkswagen umbrella brand sharpens its “top of volume” profile, he adds. “This will enable us to really expand our market coverage.”

Huge metropolitan areas offer great potential

The vehicle population in many Chinese cities with more than 1 million residents is much lower than it is in metropolitan areas like Beijing and Shanghai. It frequently totals fewer than 100 cars per 1,000 residents. At the same time, China’s constantly expanding middle class aspires to individual mobility and its very first car. “We are talking about young, confident and family-oriented people who are between 25 and 35 years old as well as modern and open-minded. These are people who live a lifestyle that is based on practicality and emotional self-fulfillment,” says Stackmann.

 

 

 

Eight-one percent of all vehicles sold in China’s entry-level segment are sold to customers who are buying a car for the first time in their lives. JETTA appeals to this target group by offering high quality, safety, emotionality, stable value and a fresh design. JETTA will not be an economy brand, Stackmann stresses. “Given all of its features, we will deliberately position the new brand above China’s average entry-level price of €5,000 to €6,000.”

 

CEO, Volkswagen Group China CEO, Volkswagen China Passenger Cars Brand

“With JETTA, the company is opening the Volkswagen world to first-time Chinese customers”, says Stephan Wöllenstein, CEO of the Volkswagen brand in China. “The core of the new brand will contain Volkswagen’s very own DNA and will provide consumers with advanced technology that meets their needs and fits to their lifestyles.”

The model range of JETTA will be produced by FAW-Volkswagen in Chengdu. It will comprise a sedan and two SUVs. Market data show that SUV models in particular are becoming increasingly popular. Sedans continue to be good sellers. But the SUV segment is generating tremendous growth momentum and now makes up nearly 50 percent of the entire market.

 

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Volkswagen's new brand in China, JETTA, offers a sedan in addition to 2 SUV models. With JETTA, Volkswagen intends to create an attractive offering in the entry-level segment, which it had previously not covered. Especially young first-time car buyers in China are to be targeted.

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One of two SUV models of the new brand, JETTA.

 

The sales launch of JETTA is scheduled for the third quarter of this year. The product line is being developed jointly with FAW-Volkswagen. By taking this approach, Volkswagen is also giving a further boost to regionalization.

Innovative sales and JETTA’s own dealer network

The company is taking new approaches in sales. JETTA is creating its own dealer network and will use innovative sales formats to directly appeal to its customers — with digitalized showrooms, activities in shopping malls and mobile sales trucks. About 200 dealers are to offer the new brand by the end of the year.

 

Valuable materials are recovered

 

Valuable materials are recovered

The name is closely tied to the success story of the Jetta in China. “It brought mobility to the masses, just as the Beetle did in Europe,” says Stackmann. “The Jetta put China on four wheels and is one of the most popular Volkswagen models in China. I am not exaggerating when I describe it as an icon.” For nearly 30 years, the Jetta has stood for quality, reliability and safety in China, he adds. “It has achieved an unparalleled level of consumer confidence. The Chinese view the Jetta as the reachable dream of a better life.” JETTA is the first Volkswagen brand to arise from a model.

 

No. 1 in the world’s largest market

The Volkswagen brand delivered 3.1 million vehicles to customers in China last year. In the process, the company gained market share in a declining market. China is Volkswagen’s largest individual market with a share of nearly 50 percent of global deliveries. 

 

Volkswagen has ranked No. 1 there ever since it entered the Chinese market 30 years ago. Today, China is not just the world’s largest automotive market. The country is also on the cutting edge of the largest transformation that the automotive industry has ever seen. The country is one of the pacesetters for e-mobility, digitalization, connectivity and autonomous driving. 

 

[Aymaro]

visto che hanno pochi marchi fanno bene a crearne uno nuovo ?, scherzi a parte, credo sia una buona mossa, puntano sulla fascia di mercato che si espanderà di più nel prossimo futuro

[GL91]

Boh, creano un nuovo marchio ma vendono esattamente le stesse macchine che vendevano col marchio precedente, quindi quale è la ragione di questa decisione? Cosa offrono di diverso rispetto a prima in termini di qualità/tecnica/prezzo/immagine o qualunque altra cosa che dovrebbe portare un cliente, che non avrebbe acquistato prima una VW, a comprarla con un marchio diverso?

[Aymaro]

33 minuti fa, GL91 scrive:

Boh, creano un nuovo marchio ma vendono esattamente le stesse macchine che vendevano col marchio precedente, quindi quale è la ragione di questa decisione? Cosa offrono di diverso rispetto a prima in termini di qualità/tecnica/prezzo/immagine o qualunque altra cosa che dovrebbe portare un cliente, che non avrebbe acquistato prima una VW, a comprarla con un marchio diverso?

credo che il "rebranding" sia solo iniziale, poi si svilupperano dei modelli appositi