Scelte strategiche Gruppo VAG

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22 minuti fa, KimKardashian scrive:

Ma perché non fanno un fuoristrada? VAG ha 50 marchi e 250 mila modelli uguali e nemmeno un fuoristrada tipo Land Cruiser, Pajero Sport, 4Runner... hanno pure la meccanica (Amarock)... 

 

..forse perche in quei mercati dove loro sono molto presente e potente una macchina cosi non ha molto richiesta e nelle mercati dov'e richiesta (Africa, India e altri mercati di Asia) non sono presenti. Una mia interpretazione. Credo che in tutti i mercati dove la LandCruiser e forte, Toyota e quasi inattacabile e in genere questo segmento del mercato non e molto redditizio se non hai una posizione molto forte e dominante.

 

[Vadocomeundiavolo]

 
..poi in addizione e la mancanza delle batterie per le versione Phev...dicono che in Germania 60% (Europa 40%) delle ordine sono proprio Phev...altra fattore che al momento rallenta le consegne.
 

Si dal primo marzo mancano anche le batterie per le ibride.
Troppa richiesta.

[ciciuporchittu]

6 ore fa, Vadocomeundiavolo scrive:

Si dal primo marzo mancano anche le batterie per le ibride.
Troppa richiesta.

Pensa quando verranno meno anche gli incentivi...😜

[Vadocomeundiavolo]

Il problema è stata la previsione di vendita e quindi di ordine dei componenti , sbagliata.
Si stanno vendendo più plug-in e elettriche del previsto.
Stanno rivedendo tutti i piani futuri delle previsioni di produzione.

[nucarote]

1 ora fa, Vadocomeundiavolo scrive:

Il problema è stata la previsione di vendita e quindi di ordine dei componenti , sbagliata.
Si stanno vendendo più plug-in e elettriche del previsto.
Stanno rivedendo tutti i piani futuri delle previsioni di produzione.

Pensi che le VW TGI moriranno prima del previsto?

[Gianlu96]

My 2cents.

 

A parte quest’anno problematico per una lunga serie di fattori,  Golf ormai è stretta in basso dalla Polo e dai vari T-Cross, T-Roc e Tiguan.

 

Aggiungici un mercato in cui le elettriche/plug in stanno avendo un buon successo (sicuramente drogati dai vari incentivi statali, ma tant’è), penso che Golf ha ragione di esistere solo per le economie di scala che si possono realizzare non solo in seno alla stessa Volkswagen, ma anche alle sue rivali interne (Leon, Ottavia, A3)

ID3 sinceramente non mi dispiace, la trovo piuttosto a fuoco come mezzo, è e sarà la Golf della transizione e l’idea di averla MPVizzata non è nemmeno male, anche perché ora più che mai ha senso avere un auto che sia anche pratica ed il più possibile versatile. 

 

 

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– Strategy ACCELERATE: Volkswagen is resolutely tackling big issues of the future – digitalization, new business models and autonomous driving
– Software integration and digital customer experience to become core competencies
– Data-based business models will tap into additional sources of income
– Volkswagen will make autonomous driving widely available by 2030
– Further acceleration of e-campaign: all-electric vehicles expected to exceed 70 percent of European and 50 percent of Chinese and US sales volumes by 2030
– Financial targets confirmed: operating return on sales of at least 6 percent from 2023; fixed and material costs to be reduced further
– Ralf Brandstätter, CEO of Volkswagen: “We are stepping up the pace. In the coming years, we will change Volkswagen as never before. Now, with ACCELERATE we will give the brand’s digitalization a further push.”

Wolfsburg – Volkswagen is accelerating its transformation into a software-driven mobility provider. By rolling out the ACCELERATE strategy that it has just unveiled, the company will systematically prepare for the profound changes in the automotive industry in good time. Just as Volkswagen resolutely led the way with its global electric offensive, now it is also accelerating the other big issues of the future: integration of software into the vehicle and the digital customer experience will become crucial core competencies. In implementing data-based business models, the company is seeking to attract new groups of customers and tap additional sources of income. Volkswagen also will make autonomous driving available to many people before the end of the decade. “E-mobility was just the beginning: the real disruption has yet to come. With our strategy we will ACCELERATE towards the digital future,” said Ralf Brandstätter, CEO of Volkswagen. “In the coming years, we will change Volkswagen as never before.”
Back in 2016, Volkswagen kicked off its far-reaching transformation and the industry’s biggest electric offensive with the TRANSFORM 2025+ strategy. With ACCELERATE Volkswagen now aims to transform itself into “the most attractive brand for sustainable mobility”. The company is pursuing three strategic value drivers for the accelerated transformation – “brand value”, “scalable platforms” and “valuable enterprise”, each of which is underpinned by specific measures and ambitious goals.
Software integration to become a Volkswagen core competency
The company’s high volumes will ensure the necessary scaling of the software in the Group. Integration of software into the vehicle and the digital customer experience will thus become core competencies of Volkswagen. To this end, Volkswagen is spearheading the development of the customer-centric digital ecosystem, with the ID. Family blazing the trail. For this, Volkswagen has established the ID. Digital agile project unit that will provide “over-the-air” updates every 12 weeks starting in summer 2021. These will enable the vehicle to remain up to date throughout its life cycle and become better and better with new functions. A fully networked fleet of over 500,000 vehicles is expected to be on the road in just two years’ time, through which Volkswagen will be able to transmit direct customer feedback to new functions.
Business model 2.0: new customers and additional sources of income
By turning the vehicle into a software-based product, Volkswagen is setting the scene for new, data-based business models aimed at lowering entry barriers to individual mobility while offering very attractive service packages for the customers. Volkswagen thus aims to generate additional revenue over the service life of the vehicle through charging and energy services, through software-based functions that customers can reserve as needed, or through automated driving.
The company will also make the structure of the vehicle portfolio much less complex. Future vehicle generations will be produced with a much small number of versions. The individual configuration will no longer be set through the hardware when the vehicle is purchased. The vehicle will have virtually everything on board and customers can add desired functions on demand at any time using the digital ecosystem in the vehicle. This will significantly reduce production complexity.
Clear plan for driving up profitability the United States, Volkswagen is striving to break even in the current fiscal year. The company can now post a profit in North America with a decrease in sales volumes of around 15 percent and in South America with sales volumes down by as much as 30 percent.
Faster e-mobility expansion
Volkswagen plans to rapidly accelerate the global e-campaign once again: by 2030, the brand will increase its market share to over 70 percent of deliveries of all-electric cars in Europe – double the previous planning target of 35 percent. In the United States and China, the brand is targeting an EV market share of over 50 percent in the same period. To achieve this, Volkswagen will bring out at least one new BEV model every year. The all-wheel-drive ID.4 GTX1 will kick things off in the first half of 2021, followed by the sporty ID.51 in the second half of the year. The ID.6 X / Cross1, a seven-seater electric SUV for the Chinese market, will be launched in autumn. Plans for an electric car under the ID.32 - with an entry-level price starting at €20,000 - are pushed up by two years to 2025.
Volkswagen will continuously optimize the Modular Electric Drive Toolkit (MEB) with improvements in acceleration, charging capacity and range. Volkswagen will also play to its strengths as a platform champion in the next generation of a high-performance all-electric drive toolkit for flat vehicles – the Scalable Systems Platform . This will be deployed in 2026 for the first time in the Volkswagen’s flagship project, Trinity.
The combustion engine fleet will also be developed further in parallel to the acceleration of the e-campaign. All of the core models, including the Golf, Tiguan, Passat, Tayron and T-ROC, will get another successor. Ralf Brandstätter: “We will still need combustion engines for a while, but they should be as efficient as possible, which is why the next generation of our core products – all of which are world models – will also be fitted with the latest generation of plug-in hybrid technology, with an electric range of up to 100 kilometers.”
Trinity will expand autonomous driving
Everything Volkswagen has planned for the future, customers will be able to experience in a vehicle for the first time in 2026. In Trinity, all of the elements will come together. The vehicle will set new standards in three respects: technologically, in terms of the business model 2.0, and with new production approaches at the Wolfsburg plant.
Trinity will enable Level 2+ automated driving from the outset and Level 4 in the future. “Trinity will become a kind of time machine for our customers, saving them time and stress. However, this technology must not become the preserve of a select elite, which is why we are scaling it to make it available for many people,” Ralf Brandstätter said.
Selling around 6 million units per year gives the company the critical mass it needs to scale autonomous driving, whose development is sophisticated, and to roll it out worldwide. Starting with Trinity in 2026, Volkswagen will therefore take the lead in the
Volkswagen has earmarked around 16 billion euros for investment in the future trends of e-mobility, hybridization and digitalization up to 2025. To be able to finance the sizable future investments, the company will systematically work on increasing its efficiency with ACCELERATE. The targeted operating margin of at least 6 percent is expected to be achieved by 2023 and also secured long term.
The focus here will be on becoming more resilient to fluctuations in the market. To achieve this, Volkswagen is seeking to trim its fixed costs by 5 percent before 2023, increase factory productivity by 5 percent per year, optimize material costs by 7 percent and bring all regions into the black in the long term. In South America and Volkswagen Group by establishing a neural network across its fully networked vehicle fleet over which vehicles will continuously exchange data, for example on the traffic situation, obstacles or accidents. This will enable Volkswagen to create a self-learning system with millions of vehicles that will benefit customers of all of the Group’s brands.
Ralf Brandstätter: “Volkswagen will undergo profound changes. We will epitomize not only climate-friendly e-mobility, but especially fascinating digital customer experiences, new business models and autonomous driving for many people. We have built up a strong basis for this over the last few years. Now, with ACCELERATE we will give digitalization a further push.”

 

(VW Press release)

 

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Wolfsburg – Volkswagen is giving a first design preview of Project Trinity: The electrically powered sedan is to be built in Wolfsburg from 2026 and will set new standards in terms of range, charging speed and digitization – and will be able to drive highly automated according to Level 4.

 

The project name Trinity is derived from the Latin “trinitas” and stands for the tri-unity. Accordingly, Trinity stands for three crucial themes: a newly developed electronics platform with state-of-the-art software, the simplification of the supply structure, and fully networked and intelligent production at the main plant in Wolfsburg.
“Trinity is a sort of crystallization point for our ACCELERATE strategy, a lighthouse project, our software dream car,” says Ralf Brandstätter, CEO of the Volkswagen brand. The newly developed vehicle architecture will set standards in terms of range, charging speed (“charging as fast as refueling”) and digitalization.
In addition, Trinity will make autonomous driving in the volume segment possible for many people. By the planned start of series production in 2026, Trinity will already reach Level 2+ and be technically ready for Level 4. “We are using our economies of scale to make autonomous driving available to many people and to build a learning neural network. In this way, we are creating the conditions for the continuous exchange of data from our vehicle fleet – for example, on the traffic situation, on obstacles or on accidents,” says Ralf Brandstätter. Trinity thus gives people time and saves them stress. After a long highway trip, you arrive at your destination relaxed. Because you have been driven by a chauffeur to your vacation or to your home after work. “Trinity therefore becomes a kind of 'time machine' for our customers,” says Ralf Brandstätter.
With the production of the series version, the Wolfsburg plant will become a showcase for state-of-the-art, intelligent and fully networked production processes. “We will completely rethink the way we build cars and introduce revolutionary approaches.

Digitalization, automation and lightweight construction play an important role here,” says Ralf Brandstätter.
Future vehicle models such as Trinity will be produced with considerably fewer variants, and the hardware will be largely standardized. The cars will then have virtually everything on board and customers will be able to activate desired functions “on demand” at any time via the digital ecosystem in the car. This will significantly reduce complexity in production.
By developing the automobile into a software-based product, Volkswagen is creating the conditions for new, data-based business models. Entry barriers to individual mobility are to be lowered while at the same time offering even more attractive usage packages. Volkswagen intends to generate additional revenue in the usage phase – for charging and energy services, for software-based functions that customers can book as needed, or for automated driving. “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car,” says Ralf Brandstätter.

 

(VW)

[ILM4rcio]

 
..forse perche in quei mercati dove loro sono molto presente e potente una macchina cosi non ha molto richiesta e nelle mercati dov'e richiesta (Africa, India e altri mercati di Asia) non sono presenti. Una mia interpretazione. Credo che in tutti i mercati dove la LandCruiser e forte, Toyota e quasi inattacabile e in genere questo segmento del mercato non e molto redditizio se non hai una posizione molto forte e dominante.
 

Hai ragione, se pensiamo che addirittura Mitsubishi ha dismesso il Pajero (che comunque vendeva in abbondanza) lasciando solo lo sport che è meccanicamente meno raffinato (è un L200 SW) proprio perché qui in Medio Oriente e nel resto dell'Asia Toyota ha il monopolio totale; solo Nissan con Patrol ed Xterra riescono a fare qualche numero e poi ci sono su un'altra categoria Wrangler e GC.

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Secondo Diess Cupra diventera un marchio full electric per i giovani