Scelte strategiche Gruppo VAG

[MotorPassion]

Ci sarebbe anche Kirchhoff.

 

Comunque mi sa pure a me di pesce d'Aprile giocato d'anticipo per creare hype; che comunque come idea non sarebbe nemmeno male da attuare.

 

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Voltswagen: A new name for a new era of e-Mobility

Mar 30, 2021

 

• U.S. name change from Volkswagen of America to Voltswagen of America begins
  May 2021
• Rebranding to include revised name, brand guidelines and VW.com design

Herndon, VA, March 30, 2021 - V.2 —Today, Volkswagen Group of America, is unveiling the official change of its U.S. brand name from Volkswagen of America to Voltswagen of America.

More than a name change, “Voltswagen” is a public declaration of the company’s future-forward investment in e-mobility. By definition, Volts are the derived units for electric potential between two points. The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs.

“We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”

This month, the company welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships across America. As well as being designed to compete with mainstream compact SUVs, the ID.4 is the first product to be sold nationwide that confirms the company’s commitment to sustainable mobility.

That’s been the mission since the larger Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 percent reduction in the company’s carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029.

With the introduction of the “Drive Bigger” brand platform in 2019, Volkswagen of America, as it was then, communicated a long-term vision of striving for a higher purpose, challenging us all to move beyond self-interest and to consider being part of something bigger. The company further signaled its intentions by becoming one of five brands that signed up in 2019 to California’s proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.

Voltswagen means thinking big, acting boldly and leading progress.
In 1955 Volkswagen of America was founded, and from the beginning the company dared to be different from other automakers. VW first won the love of the American public with the Type 1 Beetle, which eventually overtook the Ford Model T as the world’s best-selling car, with more than 23 million sold. By establishing a storied legacy of breaking from convention and emphasizing a true driver-vehicle connection, Volkswagen of America in its time has become synonymous with humility, wit and humor, while the actual namesake translates to “the people’s car.”

"As our newly launched ID.4 campaign demonstrates, the humanity at the core of this brand remains its enduring legacy,” said Kimberley Gardiner, senior vice president, Voltswagen of America brand marketing. “The tone of Voltswagen will be a consistent thread between the branded communications for our growing electric fleet to our gas vehicles. Over the course of the next few months, you will see the brand transition at all consumer touch points. This is an exciting moment for us, and we have been working through every avenue to make the transition clear, consistent, seamless and fun for all.”

The company will preserve elements of Volkswagen’s heritage by retaining its iconic VW Dark Blue color for gas-powered vehicles and Light Blue to differentiate the new, EV-centric branding. Starting today, new branding will roll out across all of the company’s advertising, website and social media channels. Moving forward, “Voltswagen” will be placed as an exterior badge on all EV models with gas vehicles sporting the VW emblem only. Exterior and interior signage will soon roll out to all Voltswagen properties and dealerships across the US.

 

 

Direttamente dal sito www.vw.com

 

Modificato 30 Marzo 2021 da MotorPassion

[__P]

No vabbè... 😂

Mi hanno rallegrato la giornata 😃

Modificato 30 Marzo 2021 da lukka1982

[ItalianBrands]

Scherzo o no, è comunque non essere seri. 

Se scherzano, verrebbero comunque additati dagli americani perché non prendono veramente sul serio la questione 'elettrico' (che ad oggi sempre barzelletta rimane); se non scherzano, allora si vendono il nome=dignità per quale motivo? 

Sei VAG, nonostante il dieselgate vendi a palate e hai bisogno di cambiare nome per piacere a chi? 

 

 

[pennellotref]

La notizia è di ieri. Sarebbe un pesce d'aprile di 29 marzo. So' proprio tedeschi, se portano avanti col lavoro, efficienza uber alles ! 

[ravanellidiciamo]

2 ore fa, ItalianBrands scrive:

Scherzo o no, è comunque non essere seri. 

Se scherzano, verrebbero comunque additati dagli americani perché non prendono veramente sul serio la questione 'elettrico' (che ad oggi sempre barzelletta rimane); se non scherzano, allora si vendono il nome=dignità per quale motivo? 

Sei VAG, nonostante il dieselgate vendi a palate e hai bisogno di cambiare nome per piacere a chi? 

 

 

 

in america come volumi non sono un granche. potrebbe essere una mossa per attirare l attenzione, comunque la trovo perlomeno confusionaria (cambiare nome e solo in america... mah). non ne capisco tanto il senso

Adesso, ravanellidiciamo scrive:

 

in america come volumi non sono un granche. potrebbe essere una mossa per attirare l attenzione, comunque la trovo perlomeno confusionaria (cambiare nome e solo in america... mah). non ne capisco tanto il senso

america intendo stati uniti

[ItalianBrands]

7 minuti fa, ravanellidiciamo scrive:

 

in america come volumi non sono un granche. potrebbe essere una mossa per attirare l attenzione, comunque la trovo perlomeno confusionaria (cambiare nome e solo in america... mah). non ne capisco tanto il senso

america intendo stati uniti

Concordo sul fatto che può confondere, oltre a comportare più costi dati i loghi diversi; già spendi miliardi, quindi secondo loro euro più euro meno per modello è ininfluente, con costi che tra l'altro potrebbero aumentare perché i modelli elettrici potrebbero vendere moltissimo. Questo fino a quando le ibride o le termiche venderanno. 

 

Ma a parte questo, critico il cambio di identità; non parliamo di un semplice cambio di logo che può piacere o meno.. 

[A.Masera]

Era uno scherzo o per meglio dire una mossa per attirare attenzione…

 

https://www.reuters.com/article/us-volkswagen-name/volkswagen-will-not-change-name-of-u-s-operations-sources-idUSKBN2BM2YJ?il=0

[davos]

Trovati di marketing. Carscoops pare non averla gradita troppo:

The Company That Hid The Truth About Diesel Emissions Also Lied About “Voltswagen”

[boygrunge]

10 minuti fa, davos scrive:

Trovati di marketing. Carscoops pare non averla gradita troppo:

The Company That Hid The Truth About Diesel Emissions Also Lied About “Voltswagen”

Ha ragionr Carscoops a scazzarsi e a rincarare la dose. Io vedo quest'iniziative come un "essere alla frutta".

[The Krieg]

Più che altro è pure carina farla come pesce d'Aprile, ma così a caso...