Scelte strategiche BMW Group

[ItalianBrands]

9 minuti fa, 4200blu scrive:

Warming torna alla BMW

 

ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW DESIGN DIRECTOR

21.05.2021 Press Release

Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July.

 

Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July.

Warming, 48, joins Rolls-Royce Motor Cars from Warming Design, the company he founded in 2019. His experience includes almost 20 years in senior positions in the BMW Group, including Head of Design at MINI and Exterior Chief Designer at BMW.

Outside of BMW, Warming held various senior design positions in companies including Borgward and Volkswagen.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “It is with great pleasure that I welcome a person with the depth of experience and creativity of Anders Warming to the Rolls-Royce family. As our Director of Design, he will have a key role in defining our future aesthetic direction and realising our clients’ dreams and aspirations. Anders joins us as we move forward to full electrification of our brand, which will shape Rolls-Royce for decades to come. He will face the challenge of upholding the fundamental design principles of Sir Henry Royce himself, which have guided us for over 100 years.”

He continued, “To become the Director of Design for Rolls-Royce Motor Cars is the most prestigious and challenging brief in the luxury industry. It offers unique opportunities for innovative creativity, imagination and exploration of new genres. I have no doubt that Anders, with his extraordinary wealth of experience and talent, will excel in his new role and we are all looking forward to working with him at Rolls-Royce.”

Adrian van Hooydonk, Senior Vice President, BMW Group Design, commented, “Anders Warming has a proven track record as an extremely creative and passionate designer with a keen eye for detail and craftsmanship and since he has spent most of his career in our design team, I am sure he will integrate very quickly.”

Anders Warming said, “It is a tremendous privilege and a humbling experience to be asked to take up this role. I am personally thrilled to be joining Rolls-Royce and am fully committed to the challenges presented by this great and historic brand as it moves into the future.”

Warming originates from Copenhagen, Denmark. He graduated in Major Transport Design at the ArtCenter College of Design, Vevey, Switzerland and Pasadena, USA.

 

(BMW Group)

 

 

 

Non lo conoscevo, ma ho letto che è stato responsabile degli esterni delle BMW della scorsa generazione, che a mio avviso sono tra le più belle del marchio. 

Modificato 21 Maggio 2021 da ItalianBrands

[FaGiO]

GINA ❤️ 

[Beckervdo]

On 21/5/2021 at 18:27, ItalianBrands scrive:

Non lo conoscevo, ma ho letto che è stato responsabile degli esterni delle BMW della scorsa generazione, che a mio avviso sono tra le più belle del marchio. 

Ha lavorato a stretto rapporto con Bangle, più di Van Hooydonk.

[ItalianBrands]

1 ora fa, Beckervdo scrive:

Ha lavorato a stretto rapporto con Bangle, più di Van Hooydonk.

Bene allora, ottime anche le BMW di Bangle. 

Modificato 24 Maggio 2021 da ItalianBrands

[VuOtto]

 

BMW Return to Endurance Motorsport Competitions

via Bimmerfile

OFFICIAL RELEASE

BMW M Motorsport is returning to international prototype racing. On Thursday, it was confirmed that an LMDh car is being developed for use in the North American IMSA series. From the 2023 season, this car will allow BMW M Motorsport to compete for overall race wins at such prestigious classics as Daytona, Sebring and Road Atlanta (all USA). 

“BMW is back on the big motorsport stage,” said Markus Flasch, CEO of BMW M GmbH. “In entering the LMDh class, BMW M Motorsport is fulfilling the prerequisites to challenge for overall victory at the most iconic endurance races in the world from 2023. We will be fully focussed on tackling this challenge. There is a spirit of optimism here. BMW has a successful history in prototype racing – the Le Mans victory in 1999 was unforgettable. Reviving this story in a modern prototype with M Power will thrill fans of BMW M Motorsport. The LMDh concept guarantees maximum cost control and offers a wide range of possible applications, including the IMSA series in North America, an extremely important market for BMW M. We are all eager to get stuck into the LMDh category with a compact and highly-efficient team set-up.”

Mike Krack, Head of BMW M Motorsport, is responsible for the development, testing and race outings of the new car. He added: “Everyone in our motorsport team shares the same motivation: we want to test ourselves against our strongest opposition at the racetrack – and to celebrate victories for BMW. As such, the LMDh project is a real affair of the heart for us and exactly the new challenge we were hoping for. An extremely exciting project awaits us. To challenge for overall victories in Daytona and Sebring is a massive motivation. We have a lot of work ahead of us, but the anticipation is immense.”

The regulations for LMDh cars stipulate that they have both a combustion engine and an electric motor. While each manufacturer may develop their own combustion engine, the electric motor and battery, as well as the transmission, are standard parts. The chassis is also built by an external partner. A BMW M Motorsport works involvement, with two cars, is planned from the 2023 IMSA season. The works team and the driver line-up for the two LMDh prototypes will be announced at a later date.

The last big win for a BMW prototype came in 1999, when the BMW V12 LMR won the 24 Hours of Le Mans (FRA). The car also won the 12 Hours of Sebring in the USA in the same season.

[4200blu]

[Auditore]

17 minuti fa, 4200blu scrive:

E ora come faranno a infilarci il "mega-calandrone" 🤣

[GL91]

Il comunicato fa riferimento solo all'IMSA e alle gare statunitensi, non si parla di Le Mans, nonostante le LMDh teoricamente possano partecipare 

[4200blu]

15 minuti fa, GL91 scrive:

Il comunicato fa riferimento solo all'IMSA e alle gare statunitensi, non si parla di Le Mans, nonostante le LMDh teoricamente possano partecipare 

 

..il progetto e sviluppato a base una iniziativa di BMW NA. Cosi per il primo anno si parte con la serie IMSA, poi si vede.

 

[__P]

Cita

BMW
Zipse: “Attenzione ad abbandonare troppo presto le endotermiche”

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Mercati e clienti da servire. "Se un costruttore non disporrà più di un'offerta di motori a combustione, allora perderà la metà dei volumi di mercato e si ritroverà su un percorso imprenditoriale discendente”, ha sostenuto Zipse. Il manager ha quindi rincarato la dose sull’importanza di considerare l'andamento della domanda, sottolineando le divergenze, soprattutto geografiche, nei trend di elettrificazione: nei prossimi 15 anni, il processo di transizione verso la mobilità a emissioni zero si realizzerà in pieno in alcune città, regioni o Paesi, ma non avrà luogo in tutti i 140 mercati presidiati dalla BMW. Dunque, in alcune aree la clientela chiederà auto a batteria, ma in altre non lo farà. In fin dei conti, ha aggiunto l'ad della Casa bavarese, “i veri decisori nel nostro settore sono i clienti. E non bisognerebbe mai perderli di vista”. Zipse ha quindi fatto eco alle parole del presidente della Toyota, Akio Toyoda, sull’eccessivo clamore per l’impatto ambientale delle elettriche: “un diesel moderno è più rispettoso del clima di un veicolo elettrico caricato con elettricità generata dal carbone".

 

[CUT]

 

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