Scelte strategiche BMW Group

[4200blu]

Securing raw material supplies for battery cells: BMW Group signs supply contract with Ganfeng for sustainable lithium from mines in Australia

11.12.2019 Press Release

Munich. As part of its electromobility expansion, the BMW Group is deepening its existing business relationship with Ganfeng Lithium Co., Ltd. based in Jiangxi (China). The two companies have signed a supply contract for the lithium needed as a key raw material for battery cells. “The projected order volume totals 540 million euros. In this way, the BMW Group is securing 100% of its lithium hydroxide needs for fifth-generation battery cells in its high-voltage batteries,” said Dr. Andreas Wendt, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network.
The contract is for a term of five years (2020 – 2024).

 

“Alongside cobalt, lithium is one of the key raw materials for electromobility. With the signing of this contract, we are securing our lithium needs for battery cells,” continued Wendt. “We aim to have 25 electrified models in our line-up by 2023 – and more than half will be fully electric. Our need for raw materials will continue to grow accordingly. By 2025, for lithium alone, we expect to need about seven times the amount we do today.”

 

 

Sustainability and security of supply are important factors in the expansion of electromobility. For the BMW Group’s purchasing experts, ethically responsible raw material extraction and processing begins right at the start of the value chain: They are intensively involved throughout our battery cell supply chains – all the way down to the mines themselves. Compliance with environmental standards and respect for human rights have absolute priority. “Sustainability is an important aspect of our corporate strategy and plays a central role in expanding electromobility. We are fully aware of our responsibilities: Lithium and other raw materials must be extracted and processed under ethically responsible conditions,” underlined Wendt. Ganfeng extracts lithium by mining so-called hard-rock deposits in Australia under the strictest sustainability standards.

 

The BMW Group already publishes the countries of origin of the cobalt it uses on its website (see here). For the upcoming fifth generation of battery cells, the company has also restructured its supply chains and will be sourcing both lithium and cobalt directly from 2020, making the raw materials available to the two battery cell manufacturers, CATL and Samsung SDI. This ensures full transparency over where raw materials come from. Cobalt will be sourced directly from mines in Australia and Morocco in the future. Supply contracts will ensure the company’s security of supply up to 2025 and beyond.

 

The BMW Group also recently announced that it is increasing the order volume for battery cells from CATL to 7.3 billion euros (contract: 2020 to 2031) and also signed a long-term contract worth 2.9 billion euros with Samsung SDI for its fifth-generation electric drive trains (contract: 2021 to 2031). “In this way, we are securing our long-term battery cell needs. Every cell generation is awarded in global competition to the leading manufacturer from both a technology and a business perspective. This ensures we always have access to the best possible cell technology,” added Wendt.

 

The BMW Group's fifth-generation electric drive trains from 2021 on will also be produced entirely without using rare earths. “This means we will no longer be dependent on their availability,” emphasised Wendt.

 

Extensive in-house expertise throughout entire value chain for battery cell technology

The BMW Group possesses extensive in-house expertise throughout the entire value chain for battery cell technology. In-house battery production takes place at BMW Group Plants Dingolfing (Germany) and Spartanburg (USA), and at the BBA plant in Shenyang (China). The BMW Group has also localised battery production in Thailand and is working with the Dräxlmaier Group in this area.

 

In mid-November, the company opened its Battery Cell Competence Centre in Munich. The aim of the competence centre is to advance battery cell technology and introduce it into production processes. The company is investing a total of 200 million euros in the location, which is set to create up to 200 jobs. The production of battery cell prototypes makes it possible to fully analyse and understand cell value creation processes. “Whether we set up our own standard production of cells at a later date will largely depend on how the supplier market develops,” according to Wendt.

 

The BMW Group has formed a joint technology consortium with Swedish battery manufacturer Northvolt and Umicore, a Belgian developer of battery materials, for the purpose of developing the cell technology crucial to electromobility. The cooperation will focus on creating a complete, sustainable value chain for battery cells in Europe, extending from development and production all the way to recycling. Recycling of battery components plays a decisive role in closing the materials cycle as far as possible and maximising reuse of raw materials as demand for battery cells grows.

 

BMW Group is a pioneer in electromobility – 25 electrified models by 2023

The company will have 25 electrified models in its line-up by 2023. The basis for this is provided by flexible vehicle architectures for fully-electric vehicles, plug-in hybrids and models with combustion engines that enable the company to respond quickly to changing conditions. More than half of the 25 models will be fully electric. The BMW Group will double its sales of electrified vehicles between 2019 and 2021. The company expects to see a steep growth curve up to 2025: Global sales of electrified vehicles should increase by an average of over 30 percent every year. In Europe, the company is also following an ambitious growth logic: The aim is to increase the percentage of electrified vehicles in the new vehicle fleet to a quarter in 2021 and to a third in 2025; by 2030, they should account for half of sales volumes.

 

As an e-mobility pioneer, the BMW Group is already a leading supplier of electrified vehicles. By the end of 2019, the company aims to have more than half a million vehicles with fully-electric or plug-in hybrid drive trains on the roads. Within two years, the BMW Group will offer five fully-electric series-production vehicles: Alongside the BMW i3*, with more than 160,000 units built to date, this year will see the start of production of the fully-electric MINI* at Plant Oxford. This will be followed in 2020 by the fully-electric BMW iX3 from Shenyang (China) and, in 2021, by the BMW iNEXT, which will be produced in Dingolfing, and the BMW i4 from Plant Munich.

[v13]

44 minutes ago, 4200blu said:

Securing raw material supplies for battery cells: BMW Group signs supply contract with Ganfeng for sustainable lithium from mines in Australia

11.12.2019 Press Release

Munich. As part of its electromobility expansion, the BMW Group is deepening its existing business relationship with Ganfeng Lithium Co., Ltd. based in Jiangxi (China). The two companies have signed a supply contract for the lithium needed as a key raw material for battery cells. “The projected order volume totals 540 million euros. In this way, the BMW Group is securing 100% of its lithium hydroxide needs for fifth-generation battery cells in its high-voltage batteries,” said Dr. Andreas Wendt, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network.
The contract is for a term of five years (2020 – 2024).

 

“Alongside cobalt, lithium is one of the key raw materials for electromobility. With the signing of this contract, we are securing our lithium needs for battery cells,” continued Wendt. “We aim to have 25 electrified models in our line-up by 2023 – and more than half will be fully electric. Our need for raw materials will continue to grow accordingly. By 2025, for lithium alone, we expect to need about seven times the amount we do today.”

 

 

Sustainability and security of supply are important factors in the expansion of electromobility. For the BMW Group’s purchasing experts, ethically responsible raw material extraction and processing begins right at the start of the value chain: They are intensively involved throughout our battery cell supply chains – all the way down to the mines themselves. Compliance with environmental standards and respect for human rights have absolute priority. “Sustainability is an important aspect of our corporate strategy and plays a central role in expanding electromobility. We are fully aware of our responsibilities: Lithium and other raw materials must be extracted and processed under ethically responsible conditions,” underlined Wendt. Ganfeng extracts lithium by mining so-called hard-rock deposits in Australia under the strictest sustainability standards.

 

etc.

 

1) praticamente NESSUNA attività estrattiva industriale è ecologicamente sostenibile, in generale. Nello specifico, litio e cobalto poi sono molto concentrati sul pianeta e quindi implicano anche una concentrazione dello sfruttamento.

 

2) Fondamentalmente annunciano con rullo di tamburi che rispetteranno gli standard più esigenti. Purtroppo la domanda è così elevata che spesso i grandi produttori non sono neanche in grado di garantire la tracciabilità dei loro prodotti (conosco il caso di IBM e in parte Apple, ma visto che non si menziona il problema immagino che sia la stessa cosa qui).

 

[4200blu]

Android Auto comes to BMW. BMW to offer wireless integration from mid-2020.

11.12.2019 Press Release

Munich. The BMW Group is extending the reach of seamless connectivity in its vehicles with the introduction of Android Auto™ starting in mid-2020. Android Auto, the latest digital and user-centric service addition to BMW, will allow customers to connect their Android smartphones wirelessly with their vehicle and, in doing so, enjoy access to useful information like suggested destinations and upcoming appointments just when it is needed.

Plug & play out, wireless in
Android Auto is a simpler, safer way to use the smartphone in BMW vehicles, making it easy to access music, media and messaging apps. The wireless connection makes the process of linking up an Android smartphone to a BMW extremely user-friendly with a simplified interface. Added to which, Android Auto is integrated directly into BMW’s fully digital cockpit, meaning that customers can view all important information not just on the central Control Display, but also in intelligently adapted form in the instrument cluster’s Info Display as well as in the Head-Up Display, where it appears directly in the driver’s driving direction.

The Google Assistant on Android Auto makes it easy to get directions, keep in touch and stay productive. “Many of our customers have pointed out the importance to them of having Android Auto inside a BMW for using a number of familiar Android smartphone features safely without being distracted from the road, in addition to BMW’s own functions and services,” says Peter Henrich, Senior Vice President Product Management BMW. “We will offer this service to our customers starting in July 2020.”

Patrick Brady, Vice President of Engineering, Google: “We are excited to work with BMW to bring wireless Android Auto to their customers worldwide next year. The seamless connection from Android smartphones to BMW vehicles allows customers to hit the road faster while maintaining access to all of their favourite apps and services in a safer experience.”

Android Auto in a BMW will be demonstrated live for the first time at the Consumer Electronics Show (CES) 2020 and will be available from July 2020 for all vehicles with BMW Operating System 7.0.

Please click this link to see the list of smartphones that support Android Auto with a wireless connection.
Google, Android Auto and Google Maps are trademarks of Google LLC.

[GL91]

Alleluia, meglio tardi che mai

[Bertoz]

Che dire, anche gli intoccabili piangono:

 

https://it.motor1.com/news/429995/bmw-taglia-10000-posti-di-lavoro-germania/

 

Io provvederei a seguire la scia creata da FCA e Renault: diminuire la gamma prodotti eliminando quelli meno remunerativi.

 

D'altronde dovrebbe esserci qualche modello Bmw che non ha mai soddisfatto le aspettative di vendita e che farebbe solo concorrenza interna ad altri modelli, no?

[iDrive]

Credevo 6000, anche peggio...

 

Si, Marchionne ha mostrato a tutti come si fa.

[nucarote]

1 ora fa, Bertoz scrive:

Che dire, anche gli intoccabili piangono:

...

 

Io provvederei a seguire la scia creata da FCA e Renault: diminuire la gamma prodotti eliminando quelli meno remunerativi.

 

D'altronde dovrebbe esserci qualche modello Bmw che non ha mai soddisfatto le aspettative di vendita e che farebbe solo concorrenza interna ad altri modelli, no?

La riduzione delle gamme è solo un passo... a fusione FCA+PSA avvenuta e adempiti i vari obblighi con i governi europei e americani che stanno sostenendo i due gruppi, molto probabilmente anche loro lasceranno sul campo un bel pò di "scalpi"... 

[4200blu]

1 ora fa, Bertoz scrive:

Che dire, anche gli intoccabili piangono:

 

https://it.motor1.com/news/429995/bmw-taglia-10000-posti-di-lavoro-germania/

 

1. non soo 10.000 in Germania ma 6000 globale, di questo ca. 2500 che vanno in pensione normale. Il resto sono quelli vecchie da 60 anni in piu, che non vouole nessuno piu nella azienda ma sono inlicenziabile (almeno quelli in Germania). Cosi come ogni crisi (era lo stesso 2008/9) a questi si offre trattamenti di fine rapporto molto generosi per assumere dopo la crisi giovanni, che costano molto meno al anno. E un giocco molto normale e niente speciale in questa crisi.

2. Tutti questi preavvisi sono pressione alla politica e il governo per corregere la decisione del governo di non pagare incentivi statale per auto ICE come parte del pacchetto congiunturale. Insieme con i Länder del sud provano di piegare la Merkel nel autuno per nuovi incentici pure anche per modelli ICE. Tutto solo lavoro della lobby, non piu.

 

[Cole_90]

Aggiungo qui, dato che il gruppo di riferimento è quello.

 

Seguendo il trend dei loghi 2D, Rolls-Royce aggiorna i suoi nel seguente modo:

 

autoweek.nl

 

 

- La doppia R è adesso flat, non più incorniciata e priva del brand scritto per intero;

- Lo Spirit of Ecstasy, ristilizzato, guarda sempre verso destra proiettandosi verso il futuro; sarà più presente all'interno delle vetture sia sulla tappezzeria, sia sullo sfondo negli schermi infotainment. Inoltre è stato anche scelto come simbolo principale nei Social Media.

[__P]

Cita

ROLLS-ROYCE ANNOUNCES NEW BRAND IDENTITY

 

• Rolls-Royce announces new brand identity further modernising the marque 
• New identity continues Rolls-Royce's journey from automotive manufacturer to House of Luxury
• New visual language will resonate with younger demographic of clients
• Leading design agency Pentagram appointed to envision new Rolls-Royce identity, to be rolled out from September

"Take the Best that Exists and Make it Better". Since these words were spoken by the marque's co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the ‘Best Car in the World’, to the world’s leading House of Luxury. The company’s products are today revered as exemplary examples of hand-craftsmanship, born from the finest materials and honed with masterful skill, while the brand and its illustrious figurine, the Spirit of Ecstasy, have become icons for the very best and truest examples of their kind. Indeed, Rolls-Royce, is, a synonym for luxury.

In recent years, Rolls-Royce has experienced change at a quicker rate than ever before in its storied past.  The Rolls-Royce portfolio has expanded to five models, each with their own distinct character, and almost every motor car created at the marque’s Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, is Bespoke – tailored to the lifestyle requirements of diverse and discerning patrons. The introduction of Black Badge, the marque's alter-ego, has met the needs of a subset of these clients, answering their call for an edgier, alternative Rolls-Royce, one that carries an assertive and dominant persona. With such choice, it is no surprise, therefore, that the age and demographic of the marque’s clients have decreased significantly to an average of just 43.

How then, does a brand present itself via its visual language and remain true to its heritage while speaking to its bright and contemporary future?

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce, commented, “As the marque's digital presence increases, there has never been a more important time for the visual language of the company to reflect our standing as the leading luxury brand in the world. We have embarked on a fascinating journey of modernising our brand identity to echo those changes seen in our portfolio, our client demographic, their lifestyle and the luxury world that surrounds them."

Rolls-Royce appointed Marina Willer, partner at Pentagram – a multi-disciplinary design studio which is revered within its field – to create a new brand identity that could move beyond the mechanics of being the ‘Best Car in the World’, to encapsulate the brand’s presence and standing as a true House of Luxury. The identity was designed to appeal to the new demographic of clients and all that they represent both digitally, and physically.

Pentagram embarked upon a deep exploration of Rolls-Royce, including its products – both new and old, its design ethos, its designers, items that are sacrosanct to the marque, and, the unique relationship the marque maintains with its clients. They spent time in the manufactory, understanding the very essence of Bespoke and how this was key to the establishment of contemporary Rolls-Royce.

Marina Willer, commented, “What soon became apparent is that Rolls-Royce has evolved from being regarded as an automotive manufacturer into a leading light in the world of luxury. It was essential for us to ensure that the brand's new identity reflected this shift. We needed to present Rolls-Royce in a forward-facing, fresh and relevant way - speaking to new audiences while respecting the company’s loyal clients."

Willer was able to approach the re-design from a completely fresh perspective. "I do not come from an automotive background. This vantage point provided me with the opportunity to observe Rolls-Royce as a manufacturer of luxury products. My ambition was to celebrate the luxuriousness of the brand while providing it with the means to visually communicate with Rolls-Royce’s younger, increasingly diversified audiences.”, she commented.

The Spirit of Ecstasy
The Spirit of Ecstasy is an instantly recognisable, modern icon of British luxury. Having graced the prow of Rolls-Royce motor cars since 1911, today, she remains one of the world's most famous symbols, embodying beauty, luxury, style and perfection.

The Spirit of Ecstasy will now gain increased prominence in the marque's brand identity. While the sculpture that leads each motor car in silent grace remains unchanged, an iteration of the enigmatic figurine has evolved into the form of an illustration – one that reads clearly in today's virtual world.

The original figurine was drawn and sculpted by British artist Charles Sykes. In homage to this historical commission, Chris Mitchell, a leading illustrator of brand and identity icons, was called upon by Pentagram to envisage the distilled form of the iconic statuette. Working closely with Pentagram’s direction, Chris, drawing on her quiet power and authoritative nature, paid close attention to her proportions which embrace strength and power that cannot be deemed fragile or meek. When depicted in two-dimensional form, her direction has changed from left to right, boldly facing the future, reflective of the marque itself.

Marina Willer, commented, "The use of the Spirit of Ecstasy marks a shift in the resonance of the brand – from an automotive to a lifestyle context. She commands an aspirational quality in the luxury sphere and by placing her at the centre of the visual language. The Spirit of Ecstasy can now be interpreted as the muse for the marque, in addition to the motor cars themselves."

Colours
When choosing a colour palette for the new identity, Pentagram’s design team initially turned its attention to the company’s products. Rich in textural materiality, wooden brown hues and graphite coloured technical fibres complemented a colourful array of Rolls-Royce leathers. Although true to their artisanal origins, brown and slate palettes confined the identity to the past. The desire was to seek a more expressive, luxurious colour palette, one appealing to both male and female clients, one with a future vision.

Pentagram was drawn to purple hues, specifically those with a deep and majestic tone. Historically rare in nature and with roots in mythology, art, piety and royalty, purple has always signified wealth and power. In a nod to the Spirit of Ecstasy, a colour named Purple Spirit will pave the way for the future of luxury by becoming Rolls-Royce's signature colour.

A metallic Rose Gold is chosen to complement this colour. This elegant and modern hue will be reserved for items of longevity and used only in printed form. A wider palette of expressive colours has been determined to be used alongside these primary tones.

Sami Coultas, Bespoke Colour and Trim designer, Rolls-Royce, commented, “Purple Spirit has a deep and powerful tone. It is a colour of modernity that evokes connotations of the dark and majestic night. It has an energy that conjures emotion with thoughts of strength and ambition – a tone well suited to inspiring greatness. This will be complemented by a foiled Rose Gold which will add elegance and grace to the marque’s printed materials.”

The Noir imagery which surrounds Rolls-Royce’s Black Badge range is now punctuated by bursts of colour, reflecting each model’s launch specification, illustrating the bold nature of its signature alter ego.

Badge of Honour / Wordmark / Monogram
The double 'R' Badge of Honour is a timeless expression of true luxury. The badge, representing Rolls and Royce, the marque’s founding fathers, is known world-wide as a symbol of engineering excellence and the very best of human endeavour. It is no surprise therefore, that this famed signifier remains unchanged. The Badge of Honour will reside on the marque's products alone – reserved solely for the precious creations born at the Home of Rolls-Royce in Goodwood, West Sussex.

The Monogram also retains its original form but replaces the Badge of Honour on collateral, while the Wordmark 'Rolls-Royce Motor Cars', as found presiding above the door of the marque's establishments, was found to be corporate and unrepresentative of the marque's standing as a House of Luxury.

Pentagram uncovered typography in the marque's archives from the 1930's and used an art-deco style as the basis from which to envisage a new Wordmark – one suitable for the modern-day Rolls-Royce. The words 'Motor Cars' have reduced in size, with the emphasis reverting to Rolls-Royce, in recognition of the marque's significantly wider influence outside of the automotive industry. The Wordmark has become more refined in its appearance, depicting the quiet, whispering power of contemporary Rolls-Royce. Special significance has been paid to the letter 'R', to provide additional stability and prominence to this important character in the Rolls-Royce script.

Typeface
Pentagram’s design team explored multiple typefaces in search of a font that depicts luxury, without being overtly decorative. They believed the font must also demonstrate the connection with the marque's rich history. The chosen typeface, Riviera Nights, stems from the same family as Gil Sans Alt, the marque's previous font, but with additionally crafted and bevelled letters.

The Spirit of Ecstasy Expression
A wholly new visual treatment of the Spirit of Ecstasy has been created, called The Spirit of Ecstasy Expression. With an aethereal yet tech-like feeling, The Expression adds a cutting-edge aura to the new visual identity. Contemporary in appearance, The Expression speaks of the marque's modern lifestyle presence.

Akin to a silken fabric, The Expression adopts a fluid form and is versatile in nature. An innovative digital tool that uses coding has been developed by Pentagram to enable The Expression to be used on any surface, from projection to embroidery, printing to engraving. It can be found in both physical form at the marque's global establishments and in digital form – connecting the elements of the marque's portfolio. The Expression will become a distinctive and recognisable element of the marque's visual language, a key signifier of a House of Luxury.

MUSE – The Rolls-Royce Art Programme
Marina Willer’s previous appointment for Rolls-Royce was to design an identity for the new vision of the Rolls-Royce Art Programme. Re-launched in 2019, Muse consists of two new biennial initiatives, the Dream Commission and the Spirit of Ecstasy Challenge. Willer and team designed a distinct identity which captures the programme’s commitment to moving image art while linking it to the marque via an adaptation of The Expression.
 

 

 

 

 

 

 

via Rolls Royce

Modificato 25 Agosto 2020 da lukka1982