Scelte strategiche Aston Martin

[poliziottesco]

12 hours ago, ItalianBrands said:

Ma l'AMG montato sulle Aston in cosa differisce da quello delle Mercedes?

 

Apparte l'impianto di scarico.. 

ci sono differenze anche a livello di aspirazione e, Al momento, AM ha Carter umido, AMG Carter secco.

Modificato 22 Marzo 2021 da poliziottesco

[Beckervdo]

Intervista fiume a Moer che conferma alcuni modelli e ne blocca altri.

 

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Now, Moers says Aston Martin plans to follow through on its product plan, though with adjustments to timing, some new projects, and some changes to take advantage of its relationship with Mercedes-Benz, which owns 20% of the company.

Moers sees positive attributes in the company that can help it move forward, including a great engineering team and the opportunities provided by the 2021 Aston Martin DBX, the brand's first SUV.

 

The brand's front-engine sports cars remain part of the plan, but with upgrades. The cars received a new platform for the 2017 model year with the release of the DB11. The Vantage and DBS Superleggera followed, but the company had no plans for mid-cycle updates. Now, those plans are in place, and the recently released DBX SUV will also get an update.

 

 

Capitolo DBX

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He noted that Aston Martin will use Mercedes-Benz AMG's recently announced plug-in hybrid technology and that it fits into the DBX. Mercedes-Benz AMG will offer both 4-cylinder and V-8 plug-in hybrids with its E Performance sub-brand, but Moers said Aston would use just the V-8, at least for now. The DBX will also get variations, with a Chinese market version, likely longer with a bigger back seat, among them. Moers said the first variant will arrive this year and another variant will come next April.

 

Capitolo MID-ENGINE Supercar

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Part of Aston's product plan prior to Moers' arrival was an ambitious cadence of new mid-engine supercars. Those cars, the Valkyrie, Valhalla, and Vanquish, will still arrive, but their release dates have been pushed back, and some of their features will change.

"Mid-engine is a cool story for the future," Moers said, before explaining they have to be electrified and need 25 kilometers (15.5 miles) of electric range. The short electric range is likely aimed at the possible expansion of zero-emission zones, mostly in city centers and mostly in Europe.

 

• Valkyrie, fine 2021 - 175 esemplari previsti.
• Valhalla, cambio di motore, niente V6 né V12, ma V8 PHEV AMG derived - 500 esemplari previsti
• Vanquish: nessuna notizia, ma ci sarà.

"Why should we invest in our new bespoke engine when we have the toolbox of a V-8 available?" Moers asked. He also said he'd rather invest in electric drivetrains than a new internal-combustion engine. The Mercedes connection will provide Aston Martin's V-8 engines and plug-in hybrids, but the brand's V-12 will continue. Moers said a new evolution of the V-12 is coming, and that will likely be the last.

 

 

Capitolo WEC

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Moers made the decision to scuttle the brand's plans to race in the World Endurance Championship's new Hypercar class with the Valkyrie, saying it was simply too expensive. However, the company will have a racing presence. The Aston Martin Formula One team is partially owned by Stroll, who also became Aston Martin's chairman after leading a consortium that bought 25% of the company last year. Moers said the company's F1 involvement won't be more expensive than it was with the previous licensing agreement with Red Bull Racing.

 

Moers also noted that Aston Martin will likely start a new customer racing program in 2023.

 

 

Via MotorAuthority

[pennellotref]

https://europe.autonews.com/move/aston-martin-replaces-ceo-moers-ex-ferrari-boss-felisa

 

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May 04, 2022 02:18 AM UPDATED 12 MINUTES AGO

 

Aston Martin replaces CEO Moers with ex-Ferrari boss Felisa

 

Automaker also hires ex-Ferrari engineer Fideli as technical chief

 

 

Aston Martin has hired former Ferrari boss Amedeo Felisa as CEO and ex-Ferrari engineer Roberto Fedeli as chief technical officer.

Felisa replaces Tobias Moers as CEO. Moers will leave the automaker's board with immediate effect but will support the new leadership team until the end of July, Aston Martin said in a statement on Wednesday.

Felisa, 76, was Ferrari CEO from 2008 to 2016. He ran product development at Fiat Chrysler's Alfa Romeo division before joining Ferrari. Felisa is currently a non-executive director of Aston Martin. 

Aston Martin said Fedeli will start as CTO on July 1. The Italian national was Ferrari's technical director from 2006 to 2014. Fedeli is considered the creator of the La Ferrari, the Italian company's first hybrid supercar, as well as some of its most iconic models, Aston Martin said.

Fedeli also worked for BMW, where he launched the i8 plug-in hybrid roadster into production. He returned to Italy in 2016 as CTO for Alfa Romeo and Maserati.

'Collapsing morale'

Moers is leaving Aston Martin after presiding over a collapse in morale at the automaker because of his "robust management style," the Financial Times said.

The former head of the Mercedes-AMG performance division was hired as Aston Martin's CEO in 2020 by its billionaire chairman, Lawrence Stroll, who led a bailout of Aston Martin and wants the company to be more like Ferrari with more customized car orders.

Stroll told Reuters that Moers had stabilized the company when it "needed immediate manufacturing, operation attention" but now Aston Martin needed a CEO to "focus on the bigger picture."

"Nobody knows how to make ultra-luxury performance cars better than Amedeo," Stroll said. "He saw the movie, he wrote the script."

Aston Martin has been struggling financially since a disappointing IPO in 2018. It has been battling setbacks in its turnaround plan with a slower-than-expected ramp-up of the Valkyrie supercar.

The automaker on Wednesday reported a pretax loss of 111.6 million pounds ($139.15 million) for the first quarter, compared with a loss of 42.2 million pounds a year earlier. Wholesale vehicle shipments fell 14 percent in the quarter.

Aston Martin said orders for the DBX SUV rose about 60 percent in the three months through March. The company delivered 14 Valkyries in the period, compared to its full-year target of as many as 90.

New organizational structure

Aston Martin said Felisa will focus on delivering the company's continued strategic objectives, financial targets and roadmap toward electrification.

He will implement and lead a new organizational structure with a focus on broadening the technical team through the promotion of internal talent, together with strategic external hires to be announced in the coming weeks, the automaker said.

Aston Martin plans to have hybrid variants of all its models in the next two years, with the first fully electric cars by 2025.

The latest appointments come just months after Chief Financial Officer Kenneth Gregor left the automaker. Aston Martin in January named Doug Lafferty from fuel retailer Vivo Energy as its new CFO.

Jefferies analyst Philippe Houchois wrote in a client note that the new CFO and the appointment of Felisa "will hopefully help stabilize management across the company."

Felisa and Fedeli have been working with U.S.-Chinese startup Silk-FAW, which plans to build high performance electric cars in Italy and China. It is not clear if they are keeping their roles with Silk-FAW.

 

[poliziottesco]

...e speriamo bene. Management di altissimo livello e nonostante i risultati finanziari riportati stamattina non siano per nulla brillanti (ma si sapeva), il mercato sembra rispondere bene al nuovo management. 

 

Best wishes to Aston Martin 

[4200blu]

6 minuti fa, poliziottesco scrive:

Management di altissimo livello e nonostante

 

...solo che un Felisa con 76anni e quasi semi morto..... , dubito che uno cosi e il giusto per la transizione verso guida elettrica e autonoma....

 

 

[poliziottesco]

6 minutes ago, 4200blu said:

 

...solo che un Felisa con 76anni e quasi semi morto..... , dubito che uno cosi e il giusto per la transizione verso guida elettrica e autonoma....

 

 

 

Non ricordo se sia notizia ufficiale o ufficiosa ma si, l' ingaggio di Felisa e' di transizione. 

[pennellotref]

35 minuti fa, 4200blu scrive:

 

...solo che un Felisa con 76anni e quasi semi morto..... , dubito che uno cosi e il giusto per la transizione verso guida elettrica e autonoma....

 

 

 

Non si può certo dire che tu non abbia del tatto  ma capisco cosa vuoi dire....e condivido.

[The Krieg]

1 ora fa, pennellotref scrive:

https://europe.autonews.com/move/aston-martin-replaces-ceo-moers-ex-ferrari-boss-felisa

 

 

Mi ha fatto morire leggere sopra l'intervista a fiume di Moers e il suo piano per il marchio e subito sotto la notizia della sua sostituzione. Mi sa che non è piaciuto molto ciò che ha detto 

[nicogiraldi]

Bah fatico a comprende le mosse di Strulovich  (Stroll è un soprannome/ nome d'arte) , con Amg al 20% non vedo che idea di fondo abbia.

 

Certo se vendesse il team di F1 ad AUdi o Porsche avrebbe liquidità per rifare un ennesimo Business Plan, diversamente secondo me ha bisogno di partner/& soci.

[4200blu]

38 minuti fa, pennellotref scrive:

Non si può certo dire che tu non abbia del tatto 

 

...un Bavarese di nascita dice direttamente cosa pensa -  tatto e qualcosa per altri come Tedeschi o Inglesi...😂