Scelte strategiche Hyundai Motor Company

[J-Gian]

Mirano a diventare l'Amazon dell'auto? 😅

 

 

Cita

[...]

Arriving in Europe in 2021

Genesis will arrive in Europe in summer 2021. Launching initially in Germany, Switzerland and the UK as part of a phased introduction across the region. 

Genesis will operate an omnichannel approach, offering direct sales online and across three retail Studios located in the centre of London, Munich and Zurich. To achieve this the brand has developed a range of easy-to-use digital tools including an online configurator and all-new e-commerce platform; simplified vehicle specification and options to deliver great value; and a range of subscription options from launch. 

 

We come to you

Genesis is committed to creating an environment in which customers can discover the brand and its products, and enjoy stress-free ownership throughout the lifetime of their vehicle. 

Genesis Motor Europe has optimised car ownership so customers need never visit a dealer again, with home pick-up and delivery at every step. Also included will be the Genesis Five-Year Care Plan – five years of hassle-free motoring, with no hidden extras, including;

 

[GL91]

5 minuti fa, J-Gian scrive:

Mirano a diventare l'Amazon dell'auto? 😅

 

Secondo me è l'approccio corretto, dovendo costruirsi una rete vendita da zero e con pochi modelli sarebbe difficile ugualmente coprire il mercato, ed anche trovare qualche concessionaria disposta ad investire su un marchio sconosciuto non sarebbe facile. Così facendo coprono comunque una bella fetta di popolazione, ed offrono una serie di servizi che fanno sentire il cliente importante.

[4200blu]

4 minuti fa, J-Gian scrive:

Mirano a diventare l'Amazon dell'auto? 😅

 

...copia di Tesla 😉

[Cole_90]

Hyundai e Genesis: Nel 2022 arriveranno Ioniq 6 (codice CE) Sonata Facelift, Palisade Facelift e la nuova generazione della Grandeur (quella presentata a fine 2019 era un pesante Facelift).

Per la Cina, ix35 di nuova generazione e un SUV elettrico dedicato.

Confermato per quest’anno il debutto della Genesis elettrica su base e-GMP, della G90 di nuova generazione e di Elantra N.

(New CUV e i20 CUV dovrebbero essere rispettivamente Santa Cruz e Bayon 😉).

 

 

 

 

Kia: probabilmente le elettrice cambieranno nomenclatura negli usa adottando IKn dove n indica ovviamente un numero.

Onestamente preferisco questo rispetto a EVn.

 

Modificato 7 Maggio 2021 da Cole_90

[Cole_90]

28 minuti fa, mikisnow scrive:

 

P.S. Per i20n si parlava di Primavera per l'Italia, probabile che siano in ritardo o lancio imminente. 

 

Come volevasi nel sito Italiano spunta soltanto Kona N al momento.

Per le hatch ho sentito dire “estate”

[4200blu]

Hyundai to cut combustion engine lineup, invest in EVs, report says

The move will result in a 50% reduction in models powered by fossil fuels

 

SEOUL -- Hyundai Motor Group will slash the number of combustion engine models in its lineup to free up resources to invest in electric vehicles, two people close to the automaker told Reuters.

The move will result in a 50 percent reduction in models powered by fossil fuels, one of the people said, adding the strategy was approved by top management in March.

"It is an important business move, which first and foremost allows the release of R&D resources to focus on the rest: electric motors, batteries, fuel cells," the person said, without giving a timeframe for the plan.

While Hyundai did not specifically address a Reuters query on its plans for combustion-engine models, it said in an email on Thursday that it was accelerating adoption of eco-friendly vehicles such as hydrogen fuel cell vehicles and battery EVs.

The automaker added that it aims to gradually expand battery EV offerings in key markets such as the U.S., Europe and China with a goal for full electrification by 2040.

Hyundai Motor Group, which includes Hyundai Motor and Kia and Genesis, aims to sell about one million EVs per year by 2025 to achieve a 10 percent share of the global EV market.

Facing tightening CO2 emissions targets in Europe and China, all major automakers are accelerating their shift to EVs.

The huge cost of developing electric motors and increasing the driving range of car batteries has already led some to say their days of investing in conventional engines are over.

"Hyundai has stopped developing new powertrains for internal combustion engine cars," one of the people said.

PSA Group said in November, shortly before merging with Fiat Chrysler Automobiles to form Stellantis, that it was no longer investing in combustion engines.

Daimler has recently revamped its combustion engines and executives say the new generation will see it through the electrification process.

Some automakers have already announced plans to go fully electric, with Sweden's Volvo, which is owned by China's Geely, saying it would do that by 2030.

Ford says its lineup in Europe will be full electric by the same date.

For Hyundai, which together with Kia is one of the world's top ten auto groups, the move is particularly important because it has one of the broadest ranges of engine and transmission technologies in the industry.

The group will finalize its strategy to switch to full-electric models within the next six months, one source said.

In April, Hyundai said it would cut the number of its gasoline models in China to 14 from 21 by 2025, while launching new electric models every year starting in 2022.

In February, the group said it was no longer in talks with Apple to develop an autonomous vehicle.

Sources familiar with the matter said the idea of the group becoming a contract manufacturer for Apple encountered strong internal opposition.

 

(ANE)

 

 

[Cole_90]

Genesis diventerà un brand elettrico dal 2025.

 

Qui le auto a venire:

 

 

Press Release:

 

Cita

• Genesis unveils the blueprints for electrification of its entire vehicle lineup to usher in sustainable future
• Under the dual electrification strategy, all new vehicles will be purely electric starting from 2025 with fuel cell EVs and battery EVs
• Genesis plans to become a 100 percent zero emission vehicle brand by 2030 and aims to become carbon neutral by 2035

SEOUL, KOREA – Sept. 2, 2021 – Genesis globally announced the vision of electrification for a sustainable future with the live stream release of its vision statement film, “Futuring Genesis,” available (CLICK HERE).

Since its launch in 2015, Genesis has been focused on bringing positive changes to customers’ lives. With today’s drivers making more responsible choices towards a better future, Genesis is setting a new direction for the brand and taking steps to create a more sustainable future for driving.

The video opens with an introduction of Euisun Chung, Hyundai Motor Group Chairman, discussing Genesis’ past, present, and its journey to a sustainable future.

“Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Euisun Chung. “Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”

The film also took the opportunity to showcase the GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of the GV60 were revealed in August and the vehicle is to be released in the second half of this year, leading the brand’s journey to electrification.

The signature Two Lines design theme also flows through the video, tracing the company's progress towards the sustainable future led by their line of luxury EVs as a conversation between Global Head of Genesis Jay Chang and Chief Creative Officer Luc Donckerwolke explores the company’s move to electrification.

The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.

Along with the dual electrification strategy, Genesis announced their goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, and will solidify the brand as a leader in the luxury vehicle brand. Genesis plans to make the bold transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.

To become carbon neutral, Genesis will establish itself as a 100 percent zero emission vehicle brand by 2030. Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.

In addition, starting with the GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.

Genesis presented various concepts for the future vehicles within the video including Stage Doors, which open the front and rear doors in the opposite direction without a B-pillar. Rotating Swivel Seats and mood lighting create a sense of comfort surrounding the driver, while climate control is taken care of by the new heating system inspired by the Korean “Ondol” heating. They also presented an improved high-fidelity sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.

“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, Global Head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”

“Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”

Along with the launch of its vision film today, Genesis also released a new global brand campaign film, “Designed for Your Mind.” The campaign aims to communicate the full range of experiences that Genesis puts into its vehicle designs, services and more while evoking a variety of emotions using epic visuals and sounds from nature.

Through the film Genesis hopes to help drivers envision what a luxury automotive brand can offer them, by delivering a tranquil and harmonious driving environment to balance the challenges of a fast-paced urban life. As a luxury brand, Genesis interprets design in a broader sense as a unique and lasting tool to shape a better world.

Following the Brand Campaign footage, Genesis ended today’s livestream with exclusive footage teasing a future in air mobility.

Genesis

Modificato 2 Settembre 2021 da Cole_90

[iDrive]

I fari anteriori su TUTTA la parte anteriore dell'auto, no...

[j]

La strategia Fuel Cell di Hyundai

 

 

[4200blu]

Hyundai launches hydrogen blitz with trucks, sports car, drones and more

Automaker targets fuel cell price parity with battery electrics by 2030

 

Hyundai Motor Group is doubling down on its contrarian bet that hydrogen is the wave of the future, unveiling a bold rollout plan for fuel cell technology in everything from sports cars to commercial trucks and drones while targeting price parity with battery electrics by 2030.

The strategy, unveiled Tuesday under the banner of Hydrogen Wave, spells out the South Korean automaker’s ambition to popularize hydrogen power for “everyone, everything and everywhere” by 2040, not only in cars and trucks, but in public transport, industry, infrastructure and homes.

“Hyundai Motor Group’s vision is to apply hydrogen energy in all areas of life and industry such as our homes, work-places and factories,” Hyundai Group Chairman Euisun Chung said while announcing the road map in an online forum, which will be followed by an on-site exhibition of the hydrogen technologies, vehicles and concepts this month in Goyang, South Korea.

“We want to offer practical solutions for the sustainable development of humanity, and with these breakthroughs we aim to help foster a worldwide Hydrogen Society by 2040,” he said.

Among the advances Hyundai targets is a next-generation fuel cell stack in 2023 that will slash costs while boosting efficiency, as well as a plan to apply fuel cell systems to all its commercial vehicles by 2028. Hyundai outlined plans for an autonomous hydrogen-powered “Trailer Drone.” And it even dangled a fuel cell sports car concept that does 0-62 mph (100 kph) in under four seconds.

The hydrogen blitz reinforces Hyundai Motor Group’s stance as one of only a handful of auto industry true believers in the potential of hydrogen-powered vehicles. As much of the industry dives headlong into battery electrics, Hyundai is part of a smaller club, including the likes of Toyota and Honda, that sees hydrogen as complementing pure EVs.

In making its pitch, Hyundai cited forecasts from the Hydrogen Council industry group predicting that hydrogen will account for 18 percent of the world’s energy demand by 2050 and that popularizing hydrogen will help cut carbon dioxide emissions by more than 6 billion tons a year.

Hydrogen plays an important role in Hyundai Motor Group's multipronged approach to cutting emissions, a strategy that also includes battery electrics and hybrids.

Hyundai launched the industry's first mass-produced fuel cell passenger vehicle, the Tucson Fuel Cell, in 2013 and currently offers the Nexo fuel cell crossover and Xcient Fuel Cell heavy truck. Last year, it launched a brand called HTWO to promote the use of the H2 hydrogen molecule in developing and promoting hydrogen fuel cell systems for various transportation applications.

New technology

Underpinning the new push will be a third-generation fuel cell system from Hyundai Motor Group that will be introduced from 2023. It will be smaller, more powerful and more durable.

The group previewed two variants of the new stack, a 100-kilowatt unit and a 200-kilowatt one.

Engineers shrunk the size of the 100-kilowatt stack by 30 percent. And although the 200-kilowatt stack is about the same size as the stack currently used in the Nexo, Hyundai said the new stack doubles the power output. The Nexo, by contrast, has a 95-kilowatt fuel cell stack.

The new stack is reconfigured as a “full-flat system” to condense its height to 25 centimeters (10 inches), thereby allowing more flexible use in a range of vehicles and new mobility gadgets.

Hyundai aims to boost the lifetime durability of the stacks to 500,000 kilometers (310,000 miles), up from about 160,000 kilometers (100,000 miles) for the second-generation stack launched in 2018.

And to help popularize the technology, Hyundai wants to slash the fuel cell price by more than half – as a step toward achieving price parity with battery electric vehicles by 2030.

First steps under Hydrogen Wave will plunge the company into commercial vehicles, which are deemed an efficient and practical first application of hydrogen fuel cell technology. Because trucks run on established routes, over and over, they can guarantee consistent early business for costly hydrogen stations. Trucks make it possible to sell a lot of hydrogen in one place. And this creates a baked-in network to support passenger cars when they come to market.

The group will fully apply fuel cells across its commercial vehicle lineup by 2028. The electrification push, which will include battery electrics, will focus heavily on fuel cell systems for buses and heavy-duty trucks. Hyundai expects to be the first manufacturer to apply fuel cells to its entire range of commercial models.

One product arriving in 2023 will be a fuel cell tractor based on the Xcient truck system.

New concepts

Key to the long-range rollout will be a so-called Trailer Drone concept, which uses a fuel cell-powered undercarriage modeled on railroad cars to support a trailer carrying goods. The underpinning is dubbed a fuel cell e-Bogie, and the Trailer Drone can use one at the front and one at the rear, giving the vehicle “unprecedented maneuverability” through sideways movements.

Hyundai envisions the Trailer Drone as being autonomous, with a range of more than 1,000 kilometers (621 miles). They can also be linked together in “cluster mode” for platoon driving.

Hyundai Motor Group also teased a hydrogen fuel cell-powered hybrid sports car concept called the Vision FK.

It combines a hydrogen fuel cell energy converter with a plug-in hybrid powertrain. The rear-wheel drive car generates maximum output over 500 kilowatts, with a range of 600 kilometers (372 miles.) The company said it can cover 0-62 mph in less than four seconds.

Hyundai Motor Group paraded a fleet of other hydrogen and new mobility concepts:

Rescue Drone – A kind of mobile launching pad for flying drones that runs on the fuel cell e-Bogie. It has an independent steering system to crab walk over rough terrain. It is envisioned as having a range up to 500 kilometers (310 miles) and being able to operate autonomously.

H Moving Station – A mobile refueling station for fuel cell vehicles to combat range anxiety.

Rescue Hydrogen Generator Vehicle – An off-road emergency charger for EVs.

M.Vision Pop – An ultrasmall urban mobility electric vehicle equipped with in-place turning and crab-walking ability for tight parallel parking performance.

M.Vision 2Go – A near-range fuel cell delivery vehicle with a 30-kilowatt fuel cell battery pack.

Nexo Minicar – A fuel cell EV for children.

Elec City Bus – A fuel cell bus positioned to replace diesel fleets.

Fuel Cell Electric Tram – A tram system based on battery and fuel cell technology.

Hyundai Motor Group’s ramp-up of hydrogen-based technologies comes as much of the auto industry – but not all – sidesteps fuel cells and stampedes toward full battery-electric vehicles.

Japanese rival Toyota, for instance, also wants to pursue hydrogen fuel cell technology.

Last month, Toyota said it will open a line at its plant in Georgetown, Kentucky, in 2023 to produce fuel cell modules for hydrogen-powered heavy-duty commercial trucks.

Honda also has a long history of working on future hydrogen technologies with General Motors. In Europe, BMW also continues to dabble in hydrogen as a zero-emissions pathway.