Smart #1 e #1 Brabus 2022

[Cole_90]

La rinascita di Smart comincia da #1 primo crossover del brand disponibile esclusivamente in versione totalmente elettrica.

Tra i dettagli che spiccano maggiormente troviamo sicuramente i finestrini senza cornice, maniglie flush, ed il maxi vetro panoramico; per il resto il design è quantomeno fedele a quanto visto sull'omonimo concept e sulla linea elettrica EQ di Mercedes-Benz.

All'interno lo spazio è abbastanza giovanile e la grande console centrale che scende sino ad unirsi al tunnel, viene sormontata da uno schermo infotainment da 12.8''.

Le misure di #1 sono di 4,27m di lunghezza, 1,82m di larghezza, 1,64m di altezza a cui si aggiunge un buon passo di 2,54m.

Il motore elettrico da 272cv e 343Nm viene alimentato da un pacco batterie da 66 kWh composto in nickel, cobalto e manganese con un autonomia di 440km circa.

La ricarica rapida a 150 kw permette un passaggio dal 10 all 80% di carica in meno di 30 minuti; altrimenti si passa alle 3,5h della ricarica standard da 22 kW. 

 

#1 Pro+ & Launch Edition

 

 

 

 

 

 

 

 

 

 

Press Release #1:

 

Cita

Berlin, 07, April 2022. Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, adapting to their lifestyles rather than vice versa. As a result, the development of the automobile away from simple means of transportation has reached new heights. It becomes a close companion. This is the core of smart #1.

Tong Xiangbei, Global CEO of smart Automobile Co., Ltd. says: "The world premiere of the smart #1 in Berlin marks another milestone on the incredible road of development we began with the brand's renewal. As the first of the new generation all-electric product family, the all-new smart #1 is the perfect embodiment of this renewal. Now, smart has entered a new phase of full speed development, further spurred on by our Europe and China "dual-home" business strategy. Our team, working between Europe and China, are making fantastic progress, and we are extremely confident that the global market will embrace the unique, premium all-electric urban mobility experience offering from smart." 


Design that redefines space and breaks boundaries 

The form of the smart #1 is shaped by new design, new technology and a new approach to create an urban companion. Just like the smart brand itself, the values of the design are an invitation to connect with the car on a purely personal level. The exterior is forward-thinking and progressive with elements such as concealed electric door handles, frameless doors, and the floating halo roof that users would not expect on a car in this category. At every angle there is always a new detail to explore. The space to footprint ratio is pushed to the maximum: The all-new smart #1 with its 4270 mm length, wheelbase of 2750mm and the max. 19” inch rims are creating an impressive interior space with an enhanced 360° view. 
 

Gorden Wagener, Chief Design Officer Mercedes-Benz AG:  “The new smart #1 stands for the re-start of the smart brand and showcases our new design DNA of Sensual Producty”, says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG.  “It is grown up, cool and embodies beauty with smart solutions. Therefore, it is new, fresh, and enchanting. Our new smart #1 has the potential to make smart a leading design brand.” 
 

Connectivity and user-centricity as standard for today’s mobility 

smart #1 is putting the customer at the center. With a dedicated app environment and customizable infotainment user interface, the car embraces purposeful and human-centric technology to connect people, places, and experiences both virtually and in real life. The all-new smart will feature an avatar as intelligent companion with AI based voice control within its  user interface. This seamlessly ties into the interconnected ecosystem of the car, the smart app, and data clouds – all linked with personal smart ID and protected by highest cyber security encryption standards. 

To meet the needs of users in terms of ever-changing mobility, the all-new smart #1 and all connected products and services form one coherent, intuitive, and adapting ecosystem. A centralized, high-performance computing architecture ensures dynamic over the air updates so that more than 75 % of all ECUs in the car can be continuously iterated and updated remotely (OTA). In combination with full integration of the customizable ambient lighting and operating menus, driving and interacting with the car becomes a natural and immersive experience. 

smart sees the advanced technologies in the car as enablers for an authentic and worry-free electric mobility experience. The smart #1 launch specification provides a 200kW peak performance and will be capable of AC charging from 10-80 % with 22kW in 3 hours. With DC super-fast charging this can be accomplished in under 30 minutes. The compact SUV allows users to connect the smart #1 with friends via app and includes a digital key with a peer-2-peer-system. As a matter of course, the smart #1 is also designed to ensure passenger safety as best by a range of driver assistant systems. 
 

 

The smart business model of the future 

Since smart is committed to uncompromising quality of experience and interactions, the company creates a progressive and intuitive digital ecosystem for its customers that puts experience first and redefines the concept of commerce and daily mobility. Together with a network of experienced partners, smart will provide a real and customer-oriented omni-channel experience along the entire customer journey: The user decides when and where to gather information, create experiences, make the purchase, or just stay in dialog with smart – while ensuring a seamless switch from online to offline and back. For that reason, a full embedded physical retail will remain a key success factor of the business model. 
 

 

Dirk Adelmann, CEO smart Europe GmbH: “We are very proud to finally present the production version of our smart #1. It is not only a symbol for our new smart approach, but it is also the nucleus of all things to come. With the re-branding we will put an even greater focus on a seamless mobility experience. 

In Europe, smart works closely together with long-trusted strategic partners to set up the most suitable and right-sized network. With their new design, the smart showrooms will reflect the new design DNA and the premium appearance of the smart brand, welcoming customers to experience the all-new smart vehicles. 


Additional material: 

1. Overview of product specifications 
2. Overview of features and related images 
3. Image materials
4. Video materials part 1
5. Video materials part 2
 
*The vehicle is in the EU homologation procedure and the homologation is expected to be completed in the second half of 2022. smart will publish the official values as soon as the homologation process is finalized. smart will publish the values through its usual channels. Further information on the official fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the 'Guide to Fuel Consumption, CO2 Emissions and Electricity Consumption of New Passenger Cars', which is available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern Scharnhausen, and at https://www.dat.de/co2/ . 

Contact: 

smart Europe Press Office at Ketchum 
Andrea Seemüller, Vincent Zimmermann 
smart@ketchum.de 
+49 (0) 211 9541 0 

Julia Brehm 
Head of communications at smart Europe 
julia.brehm@smart.com 

Smart

 

 

 #1 Brabus

 

 

 

Press Release #1 Brabus:

 

Cita

1 second wow, in a smart way Stunning at a glance, the all-new smart #1 BRABUS

 

(August 15th, 2022, Hangzhou) After wowing the world with the first member of its new generation all-electric product family lineup, smart, the premium all-electric automotive technology brand is delivering another exciting surprise to performance car enthusiasts and smart fans around the world.

Continuing a 20-year legacy into the e-mobility era, smart and BRABUS, the world's largest independent automotive refinement specialist and exclusive supercar manufacturer, have partnered up to co-create the urban all-electric performance driving experience with an iconic edition – the all-new smart #1 BRABUS. As the first co-creation of the partnership, the all-new smart #1 BRABUS transcends the times, providing aggressive styling with BRABUS design elements, and of course the outstanding performance offered by electric drive technology for that punchy ”1 second wow”, delivered in a smart way.

 

Mandy Zhang, Vice President of Global Sales, Marketing and After-Sales of smart Automobile Co., Ltd. said: ”The smart #1 BRABUS reimagines the urban performance driving experience for the e-mobility age. We are rebuilding our shared vision of the urban performance car from the ground up and can’t wait to see customers’ reactions when they see the aggressive design empowered by BRABUS and feel the class-beating performance. The model is more eye-catching and sportier than ever, loaded with personality and guaranteed to wow customers and turn heads everywhere.”

 

smart & BRABUS 20-year legacy continues into the e-mobility era

First teaming up back in 2002 and now embarking on a new era of collaboration, smart and BRABUS are no strangers to one another. As the first in the industry to abandon internal combustion engines and complete the transition to an all-electric brand, smart is again pioneering the best of two worlds, harnessing the creative energy of the renewed smart brand and the freshly invigorated BRABUS to introduce new kinds of exclusivity, uncompromising intelligence and next-level power to the market.

 

Mr. Constantin Buschmann, the owner & CEO of BRABUS Group said: ”Over the past 20 years, smart and BRABUS have co-created a high-performance urban legend and won the hearts of countless performance car enthusiasts. We are excited to continue our two-decade partnership with smart into the e-mobility era. At BRABUS we always push forward, more innovation, more performance, more exclusivity, more fun - but also more safety, more eco-friendliness, more sustainability. The combination of these factors makes our two brands the perfect partners.”

 

Stunning at a glance, premium design empowered by BRABUS

The smart #1 BRABUS promises to be the most exhilarating smart car to drive to date. The vehicle is fitted with exclusive BRABUS exterior and interior design elements and features a long list of special additions which make the model ultra-desirable. With premium performance styling, the car takes on a more aggressive look, featuring a rear spoiler, 19-inch dynamo rims and a sporty front design guaranteed to command attention, no matter how exclusive the backdrop. Accenting the front is the red grille and the unmistakable bumper air curtain, while the interior features a steering wheel covered by Alcantara and leather, microfiber suede seats and headrests with BRABUS design stitching, and red seatbelts. Translucent soft sunshades and metal pedals add to the sporty feeling of the car.

 

 

Head of Design at smart, Kai Sieber said: ”The BRABUS trim line of the smart #1 will seamlessly tie into the history between the two brands. The design is clearly distinguished from other smart #1 trim lines by a body kit with performance-inspired expressive spoilers at the front and rear, and specific side sills. Dedicated rims, the classic BRABUS red accents on the exterior, and the specific interior line complete the car.”

 

The smart #1 BRABUS not only ensures every customer has access to hair-raising exhilaration, unbridled power and the agility that‘ll get from A to B in the smartest way possible, they’ll also be accompanied by the ultimate urban companion who’ll help to make it the most intelligent, efficient and convenient ride possible. smart‘s future-tech powered, intelligent urban e-mobility solutions paired with BRABUS’ versatile performance styling will set a new benchmark in the segment. Opening the new chapter of collaboration, the two iconic brands are sure to bring more exciting stories to customers, and to design a smarter future together.

 

- End –

 

Smart

 

 

  Topic Spy: ▶️ Smart #1 2022 - Prj. HX11 (Spy)

 

Modificato 20 Ottobre 2022 da Cole_90
Primo Messaggio Aggiornato

[4200blu]

 

 

[Cole_90]

Non che sia brutto, anzi, ma è una Mercedes EQ, non altro.

[gpat]

Bastava poco per renderla "smart", bastava metterci un range extender (che viene contemplato dalla piattaforma SEA Geely).... evidentemente non è ancora ora

[Tony ramirez]

Trovo degni di nota gli interni, con un tocco molto '60 specie nella strumentazione di fronte al guidatore, apprezzo molto anche la consolle centrale ingombrante (ma è un mio feticismo).

Fuori invece è già perfetta per una versione Van per consegne Amazon.

[xtom]

4,27m di lunghezza, 1,82m di larghezza, 1,64m di altezza

 

Si conferma troppo alta e troppo larga rispetto alla lunghezza è una EQA segata, non è proporzionata.

 

268 hp e 343Nm, prezzi di conseguenza.

 

Perché uno dovrebbe prendere questa invece di una EQA che ha sicuramente più spazio a bordo ?

 

[Jack.Torrance]

Questa Smart Cancelletto1 sarebbe anche caruccia...
Ma boh... Mah... Non saprei...

[Gabri Magnussen]

Ok che la mia 147 ormai fa parte della storia, però la mia 5 porte serie 0 è più corta di questa Smart e ciò mi fa impressione.
Detto ciò la trovo simpatica.

[kenzo]

Un budinazzo fuori. Dentro molto bella.

[Jack.Torrance]

Per i tipi di Motor1.