Dalla partnership Sony/HONDA nasce AFEELA

[A.Masera]

Qualche ora fa Sony al CES di LV ha annunciato la creazione di un nuovo brand chiamato AFEELA, frutto della partnership con Honda.

 

Le macchine saranno ordinabili nel 2025 con consegna nel 2026.

 

 

[4200blu]

Sony and Honda Unveil Afeela EV in Latest Challenge to Tesla

• Sony Honda JV working with Qualcomm, Epic Games on EV tech
• EV market crowded with new mobility-entertainment partnerships

 

Sony Honda Mobility Inc. said its electric vehicle will launch under the brand Afeela, the latest debut in a field already crowded by earlier entrants such as Tesla Inc. 

Cars bearing the new marque will capitalize on the expertise of Sony Group Corp. and Honda Motor Co., Sony Honda Mobility Chief Executive Officer Yasuhide Mizuno said, unveiling the venture’s first prototype during Sony’s CES press conference in Las Vegas on Wednesday. The new company is also collaborating with Qualcomm Inc. and Epic Games Inc. to enable 5G connectivity and entertainment.

The joint venture’s first car to roll out on the CES stage was a sedan featuring 45 sensors, including cameras, radar and ultrasonic sensors. It is “a software-defined vehicle,” Qualcomm CEO Cristiano Amon said during the presentation. Sony said it would keep the Afeela cars constantly updated, and Amon said his company’s Snapdragon Digital Chassis would be designed to enable that.

Tesla Inc. has set the standard for connected vehicle experiences, through the regular addition of games and other enhancements over the course of owning one of its vehicles. Sony, Honda and many European automakers like Volkswagen AG are now collaborating to combine car manufacturing capabilities with electronics firms’ knowledge of entertainment, networking and sensors to shorten development times for smart electric vehicles.

Epic Games will work with Sony Honda to help “deliver connected automotive experiences that lead the way not only in visual communication and safety but also entertainment,” Epic Games Chief Technology Officer Kim Libreri said at the event. 

The joint venture between Sony and Honda was made official in October, promising to deliver premium EVs in North America and Japan starting in 2026.

 

(Bloomberg)

 

 

[aboutdas]

Non mi piace, mi sembra una Lucid squadrata. Ma sono curioso di capire cosa, e come, arriverà sul mercato da questa collaborazione.

[superkappa125]

Che nome ispirato, complimenti. In quanto a piacevolezza, fa concorrenza ai graziosissimi nomi pseudo-italiani tanto in voga tra i costruttori giappi 40/50 anni fa.

Modificato 5 Gennaio 2023 da superkappa125

[v13]

Sony e Honda?
L'avrei chiamata Concerto e discorso chiuso!

[nucarote]

1 ora fa, v13 scrive:

Sony e Honda?
L'avrei chiamata Concerto e discorso chiuso!

 

3 ore fa, superkappa125 scrive:

Che nome ispirato, complimenti. In quanto a piacevolezza, fa concorrenza ai graziosissimi nomi pseudo-italiani tanto in voga tra i costruttori giappi 40/50 anni fa.

Proprio in onore a tale heritage l'avrei chiamata Sonda  

[savio.79]

Se non ho contato male al volo, ci sono 38 fra radar e telecamere… wow!

Ne manca solo una sul tetto per schivare gli escrementi dei volatili!

[v13]

2 hours ago, savio.79 said:

Se non ho contato male al volo, ci sono 38 fra radar e telecamere… wow!

Ne manca solo una sul tetto per schivare gli escrementi dei volatili!

 

o disintegrarli con un raggio laser!!

[j]

Al CES debutta l'aggiornamento della sedan

 

[jeby]

Wow, ci sarà l'AFEELA per vederla.