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Kia unveils unique camouflage for its first-ever Tasman pickup truck

  • Bespoke design developed in collaboration with artist Richard Boyd-Dunlop will cloak the Kia Tasman until the vehicle’s unveiling
  • Short film reveals design inspiration and artist interview for Tasman's camouflage concept
  • Kia’s first C-segment pickup truck slated for 2025 launch, with phased rollout across key markets including Korea, Australia, Africa, and the Middle

Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.

 

Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.

 

Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap's eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.

 

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.

 

The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance. Through this theme, the Kia Tasman will lead people towards unknown and beautiful landscapes.

“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”

 

Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.

Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the C-segment pickup truck arena.

 

The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities. 

Kia has produced a short video showcasing the intricate details and design inspiration behind the Tasman’s camouflage concept in celebration of the pick-up truck’s camouflage design unveiling.

 

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Kia teases its first pickup truck, the Kia Tasman, ahead of world premiere at Jeddah International Motor Show

 

 

  • A progressive pickup, the Kia Tasman breaks down traditional stereotypes to deliver revolutionary design, spaciousness, adaptability and safety
  • Tasman harnesses Kia’s 50 years of special purpose vehicle development experience to deliver enhanced pickup capability to users
  • Kia’s first pickup underwent 1,777 specific tests conducted over more than 18,000 cycles of evaluation
  • World Premiere to take place during Jeddah International Motor Show on October 29th at 10am Saudi Time / 4pm KST / 6pm AEST, with live streamed event on Kia Worldwide YouTube channel

 

Kia has unveiled the final teaser video and images of the Kia Tasman ahead of the brand’s debut entry into the pickup truck market. The Kia Tasman will make its world premiere at the Jeddah International Motor Show later this month.

The latest video captures Kia's dedication to pushing boundaries and taking on challenges, introducing the Kia Tasman as a testament to the brand’s thorough development and exhaustive testing of its first-ever pickup model.

The images reveal the pickup truck's robust and solid silhouette, emphasizing the Kia Tasman’s utility and dependability, offering practicality and versatility across a wide variety of operating environments.

The Kia Tasman has been designed so owners can engage in a broad range of professional and lifestyle activities while addressing the drawbacks typical of existing pickup truck designs. It’s a progressive pickup that offers genuine utility, enhancing experiences and broadening possibilities.

Buyers are invited to ‘Dive into a New Dimension’ thanks to the Kia Tasman’s impressive off-road capability and top-tier features that include its revolutionary design, adaptability and safety.

Leveraging Kia’s 50 years of experience in the development of special purpose vehicles, including specialized models and off-roaders, the Kia Tasman also inherits the all-terrain technology showcased in the recent Kia Telluride.

The Kia Tasman was subject to a rigorous and extensive testing and development process, which was showcased through the brand’s ‘One More Round’ campaign. This series followed the pickup as it underwent 1,777 specific tests conducted over more than 18,000 cycles of evaluation.

The series’ title ‘One More Round’ signifies the immense efforts and determination to set the highest possible standards during the Kia Tasman’s development. Taking place across a range of environments, these covered everything from off-road testing to wading, all-terrain durability, towing, on-track performance, and ride and handling.

The Kia Tasman will make its world premiere at the Jeddah International Motor Show on October 29th at 10am Saudi Time / 4pm KST / 6pm AEST. The event will also be live streamed on the Kia Worldwide YouTube channel.

 

 

"Qualche emiro che compra una Ferrari lo troverò sempre. Ma se il ceto medio finisce in miseria, chi mi comprerà le Panda?"

Sergio Marchionne

 

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