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Visualizza la discussione: Alfa Romeo - filosofia sul brand, sui modelli e sullo sviluppo
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I prossimi modelli Fiat e Abarth
And why? Because Grande Punto got old in 2011. A new generation should have arrived in 2012 — not that ugly Punto Evo facelift. People don't need so much novelty effect but they buy cars that are up with the latest competition and they need continuous marketing to know about it. FIAT didn't loose one generation of Punto customers, they lost three. Grande Punto came out in 2005 and a hypothetical successor might come 2030 — 25 years later.
- Scelte strategiche gruppo Stellantis NV
- Scelte strategiche gruppo Stellantis NV
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Alfa Romeo - filosofia sul brand, sui modelli e sullo sviluppo
As that article isn't based on a solid source either I hope it's still bullshit. Giving up their main seller and fresh-customer catcher after one generation would be another big mistake. Alfa needs continuity to build up trust and customer base. Next Junior would have customers to build on. If you can't figure out D-segment, at least stay in B and C. Two C cars can't be the whole range. Follow a longterm strategy finally! I also hope the C-hatch will arrive sooner than 2030 …
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I prossimi modelli Chrysler / Dodge / RAM
I think the situations of Chrysler and Lancia are very different. While Lancia is pretty superfluous in the broad European STLA brand portfolio, there's only Dodge and Chrysler for mass market cars in North America. FIAT sits in a tiny 500-style-only niche with few dealers. Dodge got moved into muscle car/power truck territory. So Chrysler with its huge dealer network can fill the whole bread-and-butter market without stepping on anyone's toes. It's a mystery to me why they didn't start this sooner.
- Scelte strategiche gruppo Stellantis NV
- I prossimi modelli Alfa Romeo
- Fiat 600e & 600 M.Y. 2026
- Fiat 600 Facelift
- Fiat 600 Facelift
- Alfa Romeo Cuorerosso Concept 2026
- I prossimi modelli Alfa Romeo
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Citroën 2 CV Fourgonnette Concept 2026
Cute!
- Fiat Multiplina Concept 2026
- Fiat -> FCA -> Stellantis - Filosofia su una holding multinazionale