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SITGES, Spain – Chinese EV maker BYD will launch the Dolphin compact hatchback by the end of the year in Europe at a base price of 30,000 euros ($33,000) in an effort to tap the growing market for low-cost electric vehicles. BYD will also launch a midsize sedan, the Seal, by the end of this year to complete its full-electric only range in Europe, which now includes the Atto 3 compact crossover, the Han large sedan and the Tang large SUV. The automaker is expanding in Europe, and says it will sell cars in "all major markets" by the end of the first half of this year. Sales started first in Norway, Sweden and the Benelux countries, followed by Germany, the U.K. and France. Spain was added last month, with sales to start in Italy in the coming months, BYD Europe head of sales Pere Brugal said at an event in Sitges, Spain. The Dolphin is likely to be the most popular BYD model with European customers, Brugal said, adding that it will probably sell best in Southern Europe, while a lack of all-wheel-drive may limit its appeal in Nordic countries. It will also be the cheapest BYD model in Europe. A version with a 45 kilowatt-hour battery will start at 30,000 euros, while a model with a 60 kWh battery will also be available, with a top price of 38,000 euros. The bigger battery will offer a range of 427 km (265 miles) and will be first to market. These prices are relatively similar to those of the MG4, a Chinese-built compact crossover from SAIC that sold 4,972 units in Europe in the first two months of 2023, according to Dataforce. Low-cost EV market grows Lower-cost EVs are mostly coming from Chinese brands or China-built models such as the Dacia Spring. Great Wall Motors’ Ora, another Chinese brand, has launched the compact Funky Cat in Germany and is planning to expand to other European markets. At the same time, Citroen has cut the price of its e-C4 compact as competition heats up. Brugal did not give a sales target for BYD in Europe. According to Dataforce, BYD sold 4,040 cars in the region last year, nearly four times more than the 1,068 sold in 2021. BYD sold 512 cars in Europe this year through February, compared with 186 in the same period in 2022. Sales of the Dolphin have already started in China, but the European version will be 190 mm longer, at 4,290 mm, with a 2,700 mm wheelbase. It is on the same BYD 3.0 platform as the Atto 3. The Seal, which is 4,800 mm long, is a potential rival of the Tesla Model 3, which is about 4,700 mm long. It has an 82 kWh battery that offers a range of 570 km. It was revealed in Europe at the Paris auto show last October. Brugal said the Dolphin will be BYD’s entry model in Europe, although the brand sells several smaller models in China. The Dolphin and the Seal feature a version of BYD’s "blade" battery technology used in the Atto3. BYD makes its own batteries using cheaper lithium iron phosphate chemistry, which generally offers more durability and safety, but less power density, than other lithium-ion technologies. According to BYD, the Seal is the first vehicle to use what it calls cell-to-body technology, which fully integrates the BYD blade battery into the vehicle structure to increase safety. The battery structure is 10 mm thinner and slightly lighter than existing technology, helping improve the car’s aerodynamics, said Veijie Zhang, BYD’s head of R&D in Europe. BYD expects the Dolphin (shown) to be its best-selling model in Europe, although a lack of all-wheel-drive could limit its appeal in Nordic countries. PHEVs not ruled out for Europe Brugal said selling plug-in hybrid models in Europe "could be an option" for BYD, especially in countries with less charging infrastructure. Plug-in hybrids account for approximately half of BYD’s electrified vehicle sales in China, with the remaining 50 percent full-electric, he said. Last year, BYD sold about 1.86 million plug-in and full-electric cars, nearly all in China. As of 2022, BYD will build only full-EVs and plug-in hybrids. BYD will expand sales in the second quarter to Italy, Ireland, Portugal, Iceland and Finland. The automaker plans to double the number of European sales points to about 200 by the end of this year, and to more than 500 by the end of 2024. BYD employs two different sales models in Europe: In the Netherlands, Belgium and Sweden it follows what it calls a "dealer plus" model, where a single third-party importer manages the business in the country. In the U.K., France, Spain and Italy, BYD is setting up national sales companies that will create a dealer network. Contracts with dealers will be on a traditional retail model rather than a direct-sales agency model. (ANE)
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